Branding

Branding Expert: J.Crew's Move From Down-to-Earth Clothing Line to Exclusive Cult Brand Was an Epic Fail
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Branding Expert: J.Crew's Move From Down-to-Earth Clothing Line to Exclusive Cult Brand Was an Epic Fail

Bolanile Maté of Be Better Paris tells us why the president of the clothing company picked the wrong time to make the shift to cult branding.
Entrepreneur Network
How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting
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How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting

A name or catchphrase could be a brand unto itself for your business -- and become a game-changer for you too.
John Brubaker
Marie Forleo Spent the Last 17 Years Building a Booming Lifestyle Business
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Marie Forleo Spent the Last 17 Years Building a Booming Lifestyle Business

The multimedia maven tells The Pursuit how she became an iconic example of strong personal branding with MarieTV, B-School and more.
Kelsey Humphreys
Here's How These 3 Huge Brands Kill It on Social
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Here's How These 3 Huge Brands Kill It on Social

Some brands that mastered advertising long ago are among the businesses that have best adapted social media marketing.
Eric Samson
A First-Time Entrepreneur at 88, Earl Fultz, Now 91, Says His Business Is the Spice of His Life
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A First-Time Entrepreneur at 88, Earl Fultz, Now 91, Says His Business Is the Spice of His Life

Fultz bottles and sells the unique Moroccan spice, cHarissa. Here, he gives advice to aspiring entrepreneurs of all ages.
Carol Roth
7 Essential Tools for Easily Building Your Personal Brand Online
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7 Essential Tools for Easily Building Your Personal Brand Online

You might think you're too busy to keep close tabs on your online persona but your customers will always find the time.
Ryan Erskine
When Mapping Your Growth Don't Assume Price Is Your Big Weakness
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When Mapping Your Growth Don't Assume Price Is Your Big Weakness

Price is the easiest way to compare your product with the competition but it's just one consideration for your potential customers.
Dixie Gillaspie
Millennial Social-Media Expert Explains Her Digital Strategies for Victoria's Secret, Hyatt, L'Oreal and More
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Millennial Social-Media Expert Explains Her Digital Strategies for Victoria's Secret, Hyatt, L'Oreal and More

Anna Schilawski talks about finding creative ways to capture consumers' attention with the help of social media.
Entrepreneur Network
Hey Jabronis! Dwayne 'The Rock' Johnson Starts Lifestyle Brand With Under Armor.
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Hey Jabronis! Dwayne 'The Rock' Johnson Starts Lifestyle Brand With Under Armor.

Project Rock 'is designed to help people everywhere achieve their goals.'
Carly Okyle
Heritage Branding Isn't About Having Centuries of History. It's About Telling Your Story.
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Heritage Branding Isn't About Having Centuries of History. It's About Telling Your Story.

Branding expert Bolanile Maté explains how even newer, non-luxury companies can use this age-old marketing technique.
Entrepreneur Network
10 Ways to Wash Corporate Stink Off Your Cool Brand
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10 Ways to Wash Corporate Stink Off Your Cool Brand

Are there real people with real feelings behind your marketing campaign? Then show it!
Jayson DeMers
5 Marketing Takeaways From Trump's Campaign
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5 Marketing Takeaways From Trump's Campaign

Content is important but stop thinking it's king. Timing, context and presentation can win attention regardless of message.
Tor Constantino
Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.
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Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.

She is looking to take your questions PR, brand messaging, marketing and advertising.
Andrea Huspeni
The 6 Biggest Mistakes to Avoid When Building a Brand
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The 6 Biggest Mistakes to Avoid When Building a Brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.
Laura Ries

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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