Branding

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Why Your Brand Really Needs an App (Really)

In the fast-paced, cut-throat world of online branding, an app can set you apart. Here's how.
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4 Simple-But-Overlooked Ways to Stand Out From Your Competition

The Internet allows you to appeal to an unlimited number of prospects but treat each customer as one of a kind.
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Mesmerizing: Watch This Guy Hand Draw Famous Logos

Graphic designer Seb Lester really deserves an A+ in penmanship.
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Hire a Branding Consultant With a Similar Aesthetic to Your Own

Bolanile Maté of Be Better Paris has some tips for those seeking help with branding and graphic design.
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3 Critical Ways Your Brand Boosts Your SEO

To attract consumers in the online market, entrepreneurs need to know not just their brand, but also the ins and outs of Google.
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Disney World Installs On-Brand Solar Panels in the Shape of Mouse Ears

The new solar farm near Epcot spans 22 acres and joins a family of mouse-shaped environmental projects.
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5 Tips From Experts for Creating a Distinctive Brand

Branding gurus Moorea Seal, Melissa Guitron and Kara Goldin have been there, done that in their own businesses.
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What Are the Most Authentic Brands in the World?

A new study lays out what companies need to do to retain customer trust.
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The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
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The Key Lesson for Businesses From Starbucks's 'Diabetes Here I Come' Debacle

Branding experts -- and the coffee giant itself -- weigh in on the embarrassing customer dis-service that brewed bitter brand damage and fast.
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Consistency Is Number-One in Branding Your YouTube Channel

Bolanile Maté of Be Better Paris says that no matter what you present on your channel, there must be a common theme throughout.
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