Branding

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Marie Forleo Spent the Last 17 Years Building a Booming Lifestyle Business

The multimedia maven tells The Pursuit how she became an iconic example of strong personal branding with MarieTV, B-School and more.
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Here's How These 3 Huge Brands Kill It on Social

Some brands that mastered advertising long ago are among the businesses that have best adapted social media marketing.
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A First-Time Entrepreneur at 88, Earl Fultz, Now 91, Says His Business Is the Spice of His Life

Fultz bottles and sells the unique Moroccan spice, cHarissa. Here, he gives advice to aspiring entrepreneurs of all ages.
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7 Essential Tools for Easily Building Your Personal Brand Online

You might think you're too busy to keep close tabs on your online persona but your customers will always find the time.
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When Mapping Your Growth Don't Assume Price Is Your Big Weakness

Price is the easiest way to compare your product with the competition but it's just one consideration for your potential customers.
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Millennial Social-Media Expert Explains Her Digital Strategies for Victoria's Secret, Hyatt, L'Oreal and More

Anna Schilawski talks about finding creative ways to capture consumers' attention with the help of social media.
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Heritage Branding Isn't About Having Centuries of History. It's About Telling Your Story.

Branding expert Bolanile Maté explains how even newer, non-luxury companies can use this age-old marketing technique.
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10 Ways to Wash Corporate Stink Off Your Cool Brand

Are there real people with real feelings behind your marketing campaign? Then show it!
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5 Marketing Takeaways From Trump's Campaign

Content is important but stop thinking it's king. Timing, context and presentation can win attention regardless of message.
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Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.

She is looking to take your questions PR, brand messaging, marketing and advertising.
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The 6 Biggest Mistakes to Avoid When Building a Brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.
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Apparel Maker Lands' End Puts Itself in Tough Spot After Removing Gloria Steinem Interview

A profile of Steinem in the spring catalog led to vocal protests from customers who disagree with the feminist icon, but now more people are angry after the company's apology.
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How to Take Over the Internet and Become a Social-Media Celebrity

With 9 million Vine followers, 8 million Facebook followers and a growing Snapchat kingdom, Logan Paul was one of the most watched people on social media last year.
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