Branding

4 Must-Haves for Brands Considering TV Commercials
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4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Erik Huberman
4 Tactics for Making Your New Business Seem More Established
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4 Tactics for Making Your New Business Seem More Established

If your business is just getting off the ground, it doesn't have to appear that way.
Lauren Hooker
Fans React Angrily After Popular YouTubers File to Trademark 'React'
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Fans React Angrily After Popular YouTubers File to Trademark 'React'

The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Nina Zipkin
Bragging About Treating Your Team Well Is Always Good PR
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Bragging About Treating Your Team Well Is Always Good PR

Don't be shy about going public when you boost pay or host fun events for your employees.
Derek Newton
Millions of Diet Coke Bottles Are Getting Some Love From HP
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Millions of Diet Coke Bottles Are Getting Some Love From HP

The personal computer and printer specialist inked a deal with The Coca-Cola Company to print custom designs on Diet Coke bottles.
Why Small Businesses Need Strong Logos
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Why Small Businesses Need Strong Logos

5 tips for creating a brand that makes the splash you want to make.
Dan Antonelli
Are You Famous Enough to Not See Twitter Ads?
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Are You Famous Enough to Not See Twitter Ads?

If you have to ask, you probably aren't.
Kim Lachance Shandrow
10 Ways Entrepreneurs Undermine Their Personal Brands
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10 Ways Entrepreneurs Undermine Their Personal Brands

Self aggrandizement and public tantrums are two paths to becoming known in the worst ways possible.
John Rampton
3 Steps to Omnipresence
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3 Steps to Omnipresence

Be so omnipresent unforeseen setbacks will not set you back.
Grant Cardone
How This Company Is Making Millions in an Ultra Crowded Market
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How This Company Is Making Millions in an Ultra Crowded Market

The founder of supplements company Onnit explains what he does to differentiate himself from the competition.
Catherine Clifford
You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies
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You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies

Starting a new business with limited resources? Effective marketing is still well within your reach.
Anna Johansson
How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)
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How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)

Aubrey Marcus, founder and CEO of cognitive supplements company Onnit, has an enviable roster of celebrity endorsements.
Catherine Clifford
Mike Tyson and His Face Tattoo Will Represent New Bitcoin Digital Wallet Product
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Mike Tyson and His Face Tattoo Will Represent New Bitcoin Digital Wallet Product

'Mike Tyson's Digital Wallet' is a mainstream service that lets consumers buy and sell bitcoin at any bitcoin ATM.
Failure Is Not An Option, Or Is It? The One True Way To Achieve Success
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Failure Is Not An Option, Or Is It? The One True Way To Achieve Success

When starting your business, you can't even consider failure to be an option. But with 95 percent of businesses failing in their first five years, what are you going to do to make it work?
Leonard Kim

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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