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Branding

Branding

Rhapsody Is Taking on the Name of Napster. Is the Move Brand Suicide?

The music streaming platform may be counting on nostalgia to help make an impact in a crowded field.
Branding

The 6 Biggest Branding Errors Most Startups Make

Your brand is the sum of everything you do. You owe it to yourself to invest the time and money needed to lay the right foundation for your business brand.
Franchises

How These Franchises are Getting a Second Chance

Customers loved these franchises once before. New owners are betting they will again.
Success Strategies

Startups: Here's How You Craft Your Own Definition of Success

Business owners measure success in many different ways. Use these three tips to help benchmark what success looks like for you.
Entrepreneur Network

What's in a Name? In Branding, Pretty Much Everything.

Entrepreneur Network partner Salma Jafri explains how naming your ideas can help them stand out in a crowded market.
Company Culture

Why Bumble's Anti-Bullying Open Letter to a Male User Is Totally on Brand

The feminist dating app's opposition to traditional gender roles goes beyond who makes the first move.
Personal Branding

All About Anchor Statements: What They Are, Why You Need One, How to Write One

Sometimes referred to as an elevator pitch, an anchor statement is your brand's bottom line.
Branding

Tattooing Your Logo: When Branding Becomes Literal

Permanently inking your brand's logo tangibly manifests the aphorism "skin in the game."
Personal Branding

The #1 Secret to Building Your Perfect Personal Brand

I'm going to let you in on an insider secret. Brand building is actually a misnomer.
Radicals & Visionaries

Muhammad Ali Was a Marketing Genius Who Also Happened to Be a Boxer

Take it from the Champ: "If they can make penicillin out of moldy bread, they can sure make something out of you."
Branding

6 Tips for Good Brand Hygiene

Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.
TV Stars

Stacy London on Styling the Life of Your Dreams

There's more to the stylist and TV star than a pretty face and a coordinated outfit. Read and learn.
Marketing

Why the Rich and Famous are on Fire for Emojis, and Why Brands Should Care

It's all about the cash and cachet. Stephen Curry, Justin Bieber and Blac Chyna are the latest stars to keep up with the Kardashians in the keyboard invasion game.
Radicals & Visionaries

How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant

Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.
Branding

Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image

Alaska's Virgin acquisition promises a fresh look for the brand, but it doesn't take a merger to build a strong, successful image.