Branding

If You Build It, They Will Not Come
Take It From The Pros

If You Build It, They Will Not Come

Great ideas without equally great promotion are as good as nonexistent.
Edward Hertzman
Don't Brand for Now, Brand For 'Then'
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Don't Brand for Now, Brand For 'Then'

Brand your success point, not your success journey. But, first, know the difference.
Mark Di Somma
Influencers vs. Ambassadors vs. Advocates: Stop the Confusion!
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Influencers vs. Ambassadors vs. Advocates: Stop the Confusion!

Do you know the differences and what these different players can do for your brand?
Bill Sussman
4 Elements of Brand Stories That Inspire Customer Loyalty
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4 Elements of Brand Stories That Inspire Customer Loyalty

The most important asset your business can have is customers who've connected with your narrative.
Robert Wallace
3 Steps to Building Your Brand's Unfair Advantage
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3 Steps to Building Your Brand's Unfair Advantage

It takes a lot more than luck to become the next marketing unicorn.
Jerry Jao
3 Creative Marketing Strategies Inspired by the Music Industry's Collapse
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3 Creative Marketing Strategies Inspired by the Music Industry's Collapse

The way that musicians have had to adapt provides a valuable look into new and creative ways to reach consumers.
Peter Gasca
Marketing Geeks Take Revenge on Advertising Tech
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Marketing Geeks Take Revenge on Advertising Tech

Get ready for the re-connection of audiences and brands over the next five years.
Judy Shapiro
It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy
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It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy

People won't be lying when they say 'I read it for the articles,' if they read it at all.
Kim Lachance Shandrow
Where Your Marketing Team Must Focus to Build an Enduring Brand
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Where Your Marketing Team Must Focus to Build an Enduring Brand

Brands that achieve long-term success have a vision and culture of accountability that begins at the top.
Carolina Rogoll
Casey Neistat: Great Storytellers Do This -- Weekly Tips
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Casey Neistat: Great Storytellers Do This -- Weekly Tips

Advertising advice from filmmaker Casey Neistat and Paige Dellavalle, the fashion entrepreneur and Shark Tank winner.
Tanya Benedicto Klich
Why This Company Bought North Carolina's Oldest Printing Business
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Why This Company Bought North Carolina's Oldest Printing Business

Entrepreneur stops the presses for a Q&A with Chris Andrews, an AlphaGraphics franchisee.
3 Marketing Mistakes Business Makes That Hurt the Brand
Take It From The Pros

3 Marketing Mistakes Business Makes That Hurt the Brand

When marketing campaigns aren't aligned with the brands objectives, it can cause confusion among customers.
How to Build Your Brand the Right Way
Take It From The Pros

How to Build Your Brand the Right Way

This business expert says using social media to promote yourself is no way to grow a business. Find out what he suggests instead.
Steve Tobak
How Flipora Became Rover Without Confusing 30 Million People
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How Flipora Became Rover Without Confusing 30 Million People

To be certain that users would not forget who the company is, it announced major, positive news along with the name change.
Peter Daisyme

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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