Branding

Don't Skimp on Trademark Protection for Your New Brand
Take It From The Pros

Don't Skimp on Trademark Protection for Your New Brand

Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
Larry Alton
Your Brand Is Not Too Good For That
Take It From The Pros

Your Brand Is Not Too Good For That

You should be selling your brand everywhere. After all, that's where the customers are.
Greg Shugar
How to Make Your Personal Brand Newsworthy
Take It From The Pros

How to Make Your Personal Brand Newsworthy

Getting the attention of the media isn't easy but the good news is, it's based on a formula.
Phoebe Chongchua
4 Branding Strategies That Sound Good, But Will Hurt Your Growth
Take It From The Pros

4 Branding Strategies That Sound Good, But Will Hurt Your Growth

Think an email auto-responder makes you look more successful? Think again.
Kimanzi Constable
5 Steps to Grow Your Business Through ... Happiness
Take It From The Pros

5 Steps to Grow Your Business Through ... Happiness

Imagine yourself 'chief happiness officer' at your company.
Carolina Rogoll
Meet the Business Strategists Behind the Careers of Today's Biggest YouTube Stars
Take It From The Pros

Meet the Business Strategists Behind the Careers of Today's Biggest YouTube Stars

As digital celebrity has swelled, a new class of talent managers is helping creators build their empires offline as well.
Geoff Weiss
Managing Your Brand Is an Intangible Investment That Pays Off Big
Take It From The Pros

Managing Your Brand Is an Intangible Investment That Pays Off Big

The only way to achieve a high level of brand strength is by making brand management a recurring part of your job.
Andrew Cohen
2 Cases That Show How Social Media Can Change Your Business Trajectory
Take It From The Pros

2 Cases That Show How Social Media Can Change Your Business Trajectory

Think social media is just an "accessory" to your branding efforts? Think again. Social media can make or break your brand.
Pratik Dholakiya
Verizon Strips Down Its Logo in Lukewarm Reboot
Take It From The Pros

Verizon Strips Down Its Logo in Lukewarm Reboot

Simple. Check. Scalable. Check. Already hated on by T-Mobile CEO John Legere. Six checks.
Kim Lachance Shandrow
Choosing a Wine to Buy and Hold to Mark a Special Event
Take It From The Pros

Choosing a Wine to Buy and Hold to Mark a Special Event

Starting a business or closed a big deal? Buying and holding a great wine is a perfect way to celebrate.
Tracy Byrnes
From Startup to Established Brand: Are You Ready to Transition?
Take It From The Pros

From Startup to Established Brand: Are You Ready to Transition?

Four ways to tell whether you're poised to be the next Uber or Airbnb, or at least a leader in your product sector.
Avishai Abrahami
From Subway's Jared to Bill Cosby: How Do You Make Hiring a Spokesperson Worth the Risk?
Take It From The Pros

From Subway's Jared to Bill Cosby: How Do You Make Hiring a Spokesperson Worth the Risk?

In an era when scandals spread like wildfire, company spokespeople can go from the face of your company to a major liability.
Kate Taylor
The 7 Tenets of Branding
Take It From The Pros

The 7 Tenets of Branding

These fundamental principles of design and strategy will help your business stand the test of time.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.