Branding

Why Building Your Business Comes Before Building Your Brand
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Why Building Your Business Comes Before Building Your Brand

Brands are built on the quality of the products and services a business provides. Get that right and your brand will do fine.
Kimanzi Constable
3 Tips for Co-Branding Happily Ever After
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3 Tips for Co-Branding Happily Ever After

Marrying your brand to another can be shrewd marketing but proceed thoughtfully. Even corporate breaking up is hard to do.
Jennifer Connelly
3 Things Jessica Alba's Honest Company Must Do to Stop Its Brand From Burning
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3 Things Jessica Alba's Honest Company Must Do to Stop Its Brand From Burning

The personal-care company is in the hot seat regarding a wave of complaints that its sunscreen doesn't work.
Tor Constantino
Marketing Stunts: The Risks and Rewards You Need to Consider
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Marketing Stunts: The Risks and Rewards You Need to Consider

Plan carefully or you could sacrifice major brand equity in exchange for cheap attention.
Elliot Tomaeno
Short on Time and Money? You Can Still Develop a Strong Brand.
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Short on Time and Money? You Can Still Develop a Strong Brand.

Get started by asking yourself these six questions.
Laura Entis
Become a Superhero to Customers, and Watch Your Brand Soar
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Become a Superhero to Customers, and Watch Your Brand Soar

'In every business, even college recruitment, people are looking for someone to rescue them.'
John Brubaker
3 Mega Marketing Lessons From 3 Companies With Strong Brands
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3 Mega Marketing Lessons From 3 Companies With Strong Brands

While on the surface these big mega-brands may seem un-relatable, we really can learn a lot from their work and how they approach both their products and brands.
Jim Joseph
How to Keep It Real in the Digital Age
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How to Keep It Real in the Digital Age

Websites and apps should offer more than a price and a pitch. For small businesses, the simplest way to maintain authenticity is to treat your digital brand like you do your storefront.
Jana Barrett
6 Ways Entrepreneurs Can Successfully Brand Themselves
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6 Ways Entrepreneurs Can Successfully Brand Themselves

Over the last few years, personal branding has gone on from being an additional responsibility to one of the top priorities in marketing a business.
Michael Georgiou
What Businesses Should Know About Copyright and Twitter Use
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What Businesses Should Know About Copyright and Twitter Use

When your social media presence is an integral part of your livelihood, it's important to know what you can do to protect yourself.
Nina Zipkin
The Unglamorous Truth About My First Year of Business
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The Unglamorous Truth About My First Year of Business

Sometimes you're better off not knowing what you're getting into.
Sarah Vermunt
Measure the Success of a Marketing Campaign Through the Product and the Brand
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Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Jim Joseph
How to Brand and Advertise Your Craft Beverage Startup
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How to Brand and Advertise Your Craft Beverage Startup

Set yourself apart from the craft crowd by determining exactly who you are and how you'll market your business.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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