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Branding

Entrepreneur Network

Millennial Social-Media Expert Explains Her Digital Strategies for Victoria's Secret, Hyatt, L'Oreal and More

Anna Schilawski talks about finding creative ways to capture consumers' attention with the help of social media.
Lifestyle

Hey Jabronis! Dwayne 'The Rock' Johnson Starts Lifestyle Brand With Under Armor.

Project Rock 'is designed to help people everywhere achieve their goals.'
Entrepreneur Network

Heritage Branding Isn't About Having Centuries of History. It's About Telling Your Story.

Branding expert Bolanile Maté explains how even newer, non-luxury companies can use this age-old marketing technique.
Branding

10 Ways to Wash Corporate Stink Off Your Cool Brand

Are there real people with real feelings behind your marketing campaign? Then show it!
Marketing

5 Marketing Takeaways From Trump's Campaign

Content is important but stop thinking it's king. Timing, context and presentation can win attention regardless of message.
Ask the Expert

Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.

She is looking to take your questions PR, brand messaging, marketing and advertising.
Ask the Expert

The 6 Biggest Mistakes to Avoid When Building a Brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.
Controversies

Apparel Maker Lands' End Puts Itself in Tough Spot After Removing Gloria Steinem Interview

A profile of Steinem in the spring catalog led to vocal protests from customers who disagree with the feminist icon, but now more people are angry after the company's apology.
Social Media Marketing

How to Take Over the Internet and Become a Social-Media Celebrity

With 9 million Vine followers, 8 million Facebook followers and a growing Snapchat kingdom, Logan Paul was one of the most watched people on social media last year.
McDonald's

8 Things McDonald's Can Teach You About Business Success

One could argue that McDonald's has created one of the greatest business models to follow.
Content Marketing

7 Inconvenient Truths About Content Marketing

The competition is enormous -- and so is the level of noise you have to get over just to be seen and heard by potential customers.
Entrepreneur Network

In Branding, Nothing Is Neutral. Use These 3 Tactics to Shape Your Brand Image.

Bobby Donohue of Fuelblue TV discusses the branding mindset entrepreneurs need for success.
Business Partnership

How to Woo a Corporate Partner in 6 Simple Steps

Remember that these 'marriages' may be easier said than done. Here are ways to make your potential partner fall in love with your startup.
ZocDoc

Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'

Eight years after launching, the online healthcare marketplace unveils its first top-to-bottom rebrand.