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Branding

Branding

Boaty McBoatface Officially Wins Online Naming Contest

The public has made its wants known. Will they be honored?
Ready for Anything

4 Simple-But-Overlooked Ways to Stand Out From Your Competition

The Internet allows you to appeal to an unlimited number of prospects but treat each customer as one of a kind.
Branding

Mesmerizing: Watch This Guy Hand Draw Famous Logos

Graphic designer Seb Lester really deserves an A+ in penmanship.
Entrepreneur Network

Hire a Branding Consultant With a Similar Aesthetic to Your Own

Bolanile Maté of Be Better Paris has some tips for those seeking help with branding and graphic design.
Branding

3 Critical Ways Your Brand Boosts Your SEO

To attract consumers in the online market, entrepreneurs need to know not just their brand, but also the ins and outs of Google.
Storytelling

5 Blueprints for Your Brand's Story

Investors like a good story, like everybody else.
Sustainability

Disney World Installs On-Brand Solar Panels in the Shape of Mouse Ears

The new solar farm near Epcot spans 22 acres and joins a family of mouse-shaped environmental projects.
Branding

5 Tips From Experts for Creating a Distinctive Brand

Branding gurus Moorea Seal, Melissa Guitron and Kara Goldin have been there, done that in their own businesses.
Customer Loyalty

What Are the Most Authentic Brands in the World?

A new study lays out what companies need to do to retain customer trust.
Take It From The Pros

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Starbucks

The Key Lesson for Businesses From Starbucks's 'Diabetes Here I Come' Debacle

Branding experts -- and the coffee giant itself -- weigh in on the embarrassing customer dis-service that brewed bitter brand damage and fast.
Entrepreneur Network

Consistency Is Number-One in Branding Your YouTube Channel

Bolanile Maté of Be Better Paris says that no matter what you present on your channel, there must be a common theme throughout.
Rebranding

Brand Reinvented: How 3 Companies Gave Their Products a Fresh Start

By changing fonts, colors and designs, these very different companies all got a new chance at success.