Branding

Maximize the Impact of Your Business Greeting Cards With These 4 Tips
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Maximize the Impact of Your Business Greeting Cards With These 4 Tips

Tis the season. Take these extra steps to demonstrate your appreciation while also creating a unique experience that promotes your business.
Peter Gasca
Finally, You Can Add a Background Image to Your LinkedIn Profile
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Finally, You Can Add a Background Image to Your LinkedIn Profile

Picture this: Now your brand can shine even brighter on LinkedIn.
Kim Lachance Shandrow
Erase the Line Between Cause and Marketing
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Erase the Line Between Cause and Marketing

The need to keep corporate-social-responsibility efforts distinct from pure promotion may be vanishing.
Derek Newton
3 Tips for Building Your Brand by Giving Away Images
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3 Tips for Building Your Brand by Giving Away Images

Allowing visitors to your site and other bloggers free use of images you own is a reliable method for expanding your business and your network.
Ann Smarty
Playboy CEO: Nudity Could Completely Vanish From the Brand
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Playboy CEO: Nudity Could Completely Vanish From the Brand

How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
Kim Lachance Shandrow
How Far Is Too Far in the Race for Eyeballs?
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How Far Is Too Far in the Race for Eyeballs?

Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'
Catherine Clifford
A Great Name Tells You More Than Just What the Company Does
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A Great Name Tells You More Than Just What the Company Does

It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.
Aaron Keller
Now You Can Customize Your YouTube Channel URL
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Now You Can Customize Your YouTube Channel URL

Starting this week, the video-sharing platform is allowing its creators to select a URL that better reflects their brand and content.
Nina Zipkin
What Great Brands Know: Don't Chase Customers
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What Great Brands Know: Don't Chase Customers

There are two strategies for attracting customers, but neither of them involves begging.
Carly Okyle
Good Companies Make You Think. Great Companies Make You Feel.
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Good Companies Make You Think. Great Companies Make You Feel.

Kevin Roberts, global CEO of advertising giant Saatchi & Saatchi, says that, to get people to fall in love with your product or service 'beyond reason,' you have to get them to feel.
Catherine Clifford
How to Optimize Google Search Results for Pictures as Well as Words
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How to Optimize Google Search Results for Pictures as Well as Words

SEO is not just about what is written. An SEO strategy for images is important for promoting, and protecting, your brand.
Ann Smarty
6 Memory Factors to Consider as You Craft Your Business Name
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6 Memory Factors to Consider as You Craft Your Business Name

Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.
Aaron Keller
To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions
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To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions

When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
Mel Carson
Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones
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Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones

While the Library of Congress is keeping the official record, Twitter users now have an easier way erasing their old, awkward tweets.
Nina Zipkin

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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