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Branding

Ready to Launch

What Great Brands Know: Stop Waiting for Perfection

Learn what a minimum viable brand is and why you need one.
Branding

Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All

The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very different meaning in another language.
Naming a Business

Your Brand Depends on Your Great Business Name Being Protected

Here are six strategies to craft a name that grabs attention, but not for legal reasons.
Ask the Expert

The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
Marketing

A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.

Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.
Branding

To Manage Your Brand, Understand Your Brand

Focus is essential to telling your brand's story.
Marketing

The Quick and Dirty on Marketing, Advertising and Branding

Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.
Marketing

Why Brand Ambassadors Are Earned, Not Hired

Cultivate a customer base that will sing your praises for you.
Video Marketing

Determining the Right Kind of Video for Your Message

As video marketing becomes increasingly commonplace online, it's important to know which video type will deliver your message most effectively.
Branding

Protect Your Career, Protect Your Personal Brand

The way you're perceived in your work makes a difference for your company and for you.
Leadership

7 Concepts Every CEO Has to Nail

Being a CEO isn't like playing a game. Don't call yourself one if you can't handle these concepts.
TED

Why TED Gave Up Control of Its Brand and Why You Should, Too

By sharing its approach, the conference company creates a pipeline for the future and makes its core product stronger.
Business Circle

Reclaim Your Brand After a Crisis

Find out how to bounce back after a mistake.
Branding

The 3 Best Measures of True Branding Success Are Tough to Quantify

Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.
Business Circle

Ask Yourself: Who's Protecting Your Company's Brand?

Learn why brand protection is everyone's job, from the C-suite to the rank-and-file employees.