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Branding

Personal Branding

3 Secrets of Building a Personal Brand From a Marketing Master

Neil Patel has been able to build multiple million-dollar businesses by utilizing his personal brand.
Storytelling

Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact

Don't think you can write or tell a good story? Now is the time to learn.
Insurance

Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts

Celebrity endorsements work when stars behave. Not when they go off the rails on the crazy train. Now AIG wants to come to the rescue with a way for businesses that dance with the stars to cover their butts.
Growing a Business

How to Develop a Stellar Employer Brand

Want your company to really stand out from competitors in the eyes of job seekers? Check out these ways to boost your organization's profile.
Personal Branding

When Building an Online Brand, Start With the Foundation

If you can't clearly define your mission and vision then there's nothing for you to build on.
The Grind

How to Be Your Own PR Machine

Here are seven tips to increase brand awareness and press reach
Branding

5 Big Company Branding Strategies Any Business Can Utilize

Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
Lyft

Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?

The ridesharing service is changing its most iconic corporate identifying marker in its third year out of the gate.
Starting a Business

The Best Entrepreneurs Get Out of Their Heads and Open Their Ears

Successful innovators are those who are willing to take off their blinders, put aside their ego and listen to what consumers are already telling them.
Branding

The 4 Elements of Better Branding Your Startup in 2015

In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.
Marketing Mistakes

4 Branding Lessons That You Don't Want to Learn the Hard Way

When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
Personal Branding

6 Secrets to Writing a Better Brand Positioning Statement

These statements are easy to construct but can also be easily forgotten.
Marketing Ideas

A Bit of Empathy Might Be the Best Marketing Strategy

Tuning into customers as people creates the most durable bonds.
Marketing

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Personal Branding

A Month-by-Month Strategy to Reinvent Your Personal Brand

Be authentic but don't leave your brand to chance. By starting now, you can be confident of the impressions you make by this time next year.