Branding

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Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian...
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Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
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Apple Surpasses Coke to Become World's Most Valuable Brand

The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
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How to Attract the Right Clients and Other Must-Read Business Tips

A look at how to get clients who are a good fit for you, why you should tweet less about your company and more advice for business owners.
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How To Brand Yourself To Live a Happier Life

Whether you like it or not, you are your very own brand. Here's how to make the most of it.
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How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
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Why Pre-Filtering Clients Is Essential to Your Success

Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.
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9 Essential Elements of Choosing a Domain Name (Infographic)

Nailing down a domain name is an important step in branding your business, but it's also a tricky one. Here's what you should consider.
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Tell Us: Is Intellectual Property Even Property at All?

Businesses spend a lot of time and money fretting over patent issues, but perhaps the concept of intellectual property as a whole needs to be re-examined.
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What It Really Means to Have a Personal Brand

Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
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Chipotle's Brilliant Branding Move

The fast-food franchise partners with celebrities to create beautiful short films that hint at the company's values.
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Looking to Reach Millennials? Be Where the Action Is

Know your online platforms to be part of Gen Y's digital experience.
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How Can I Set My Business Apart From the Competition?

A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
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Yahoo's New Logo: Great New Look or Another Boring Design?

Let us know what you think of the tech company's new logo design.
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10 Big Brand Logo Transformations

Some of world's most recognizable logos weren't always so iconic. Check out the transformations that brands from Apple to Yahoo have undergone.
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