Branding

Yahoo to Roll Out a New Logo Each Day for the Next 30 Days
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Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
Catherine Clifford
10 Questions to Ask When Managing Your Company's Online Reputation
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10 Questions to Ask When Managing Your Company's Online Reputation

What people say about your brand on the web can make or break your business. Here's how to take control of how your company comes across online.
Kim Lachance Shandrow
Marketing's Best Kept Secret
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Marketing's Best Kept Secret

Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
Debra Kaye
How to Give Your Customers Exactly What They Want (Infographic)
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How to Give Your Customers Exactly What They Want (Infographic)

If you take very good care of your customers, they can become evangelists for your business.
Catherine Clifford
From Flop to Success, How Brand Tweaking Saved This Company
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From Flop to Success, How Brand Tweaking Saved This Company

Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
Greg Connolly
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The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
Jim Joseph
Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?
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Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

For better or worse, controversy can draw attention to your brand.
Jason Fell
Is Apple Still the King of Consumer Design?
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Is Apple Still the King of Consumer Design?

While the heart of Apple is its power to create products everyone wants, its stock has been in steady decline.
Cadie Thompson
The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work
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The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work

The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.
Shira Lazar
The Company Giving Common Objects a Sleek New Design
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The Company Giving Common Objects a Sleek New Design

Slice aims to make everyday items both nicer to look at and easier to use.
Jason Ankeny
6 Ways to Protect Your Digital Brand
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6 Ways to Protect Your Digital Brand

Travel blogger Turner Barr recently watched a moneyed corporation allegedly steal his brand identity. Here's how to ensure it doesn't happen to you.
Kristin Luna
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How to Be a Better Boss and 4 More Business Tips From the Week

Read the best tips of the week from Entrepreneur.com, from managing employees to avoiding a brand meltdown like Paula Deen's.
Brian Patrick Eha
The Top 25 Brands on Instagram
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The Top 25 Brands on Instagram

See which brands made the list and what makes people engage with them.
Brian Patrick Eha
Lessons from Paula Deen: How What You Say Can Damage Your Brand
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Lessons from Paula Deen: How What You Say Can Damage Your Brand

The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
Jim Joseph

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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