Branding

Take It From The Pros

Does Your Brand Tell a Powerful Story?

Brilliant's not enough in today's economy--you need a compelling story so people will remember you.
Take It From The Pros

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Take It From The Pros

Chegg: Rebelling Against the Textbook Racket

Jim Safka listened to his customers and they led him to business success.
Take It From The Pros

Be Efficient With Your Social Networking

Budget your time wisely--or risk being ruled by the internet.
Starr Hall
Take It From The Pros

The Ultimate Class Project

How two students saw an opportunity to corner a market by providing companies with targeted marketing and delivering utility to students.
Margie Zable Fisher
Take It From The Pros

Harnessing the Wisdom of Crowd

Feedback from the masses can help with damage control and improve your brand.
Take It From The Pros

Should You Be the Face of Your Business?

There are plenty of ways to be your own best spokesperson--and a few reasons not to.
5 Myths That Kill Marketing Copy
Take It From The Pros

5 Myths That Kill Marketing Copy

If you're going it alone, avoid these pitfalls.
Take It From The Pros

The Perfect Formula to Build Your Brand

Product + Expert + Promise = Brand
Take It From The Pros

5 Branding Myths Debunked

Don't get tripped up by these common misconceptions.
Starr Hall
Take It From The Pros

Look Like a Multimillion Dollar Brand

Five ways to look like you make a lot of money without spending a lot.
Take It From The Pros

Chief Adrenaline Officers

For these action sports entrepreneurs, the term 'daily grind' has a whole new meaning.
Take It From The Pros

Boost Your Brand

How to find the perfect pitch person to get your message out
Take It From The Pros

5 Brand-Busting Mistakes to Avoid

Engaging in any one of these could sabotage your brand.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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