Branding

Take It From The Pros

5 Ways to Build Up Your Business Image

Become a superstar by building an irresistible business image.
Take It From The Pros

Name Your Business in 3 Easy Steps

First impressions are everything, so here's how to choose a name your customers will bond with.
Take It From The Pros

Put Your Best Foot Forward

The do's and don'ts of creating a professional-looking logo
Take It From The Pros

Is it Time to Broaden Your Branding Horizon?

Know the risks and rewards of extending your brand before you put your name on the line.
Take It From The Pros

Branding Big, Even if You're Small

Your company may be small, but that doesn't mean you can't brand big.
Take It From The Pros

Building a Money-Making Brand

Stand out from the competition with these 5 steps to creating a winning brand platform.
Take It From The Pros

Making Your Brand Original

Like your competitor's ideas? Our branding expert explains the fine line between inspiration and imitation.
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Crafting a Memorable Logo

Our branding expert shares five reasons why your business needs a logo your customers won't forget.
Take It From The Pros

Creating a Brand for a One-Man Show

Whether you're selling your expertise or the face behind a product, your image directly affects your customers. Here's how to create a brand when the brand is you.
Paige Arnof-Fenn
Take It From The Pros

3 Steps to Branding Your Website

Keep customers coming back for more with these tips for making a good impression with your site.
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Crafting Your 15-Second Elevator Speech

Try these tips for developing a short, creative description of your business that's sure to attract the attention of potential customers.
Take It From The Pros

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company.
Take It From The Pros

Dare to Be Different

Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.
Kim T. Gordon
Take It From The Pros

How to Write Ads That Build Brands

Keep these five tips in mind when developing a campaign to cement your brand image.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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