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Branding

Starting a Business

Reveal Your Retail Personality

Three retail business owners show how to project personality and add a special flair to your store.
Entrepreneurs

'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
Starting a Business

Beauty Businesses on Wheels

Small beauty-product marketers are extending their reach by going mobile. Here, a look at the benefits and what you can learn from these four-wheeling entrepreneurs.
Marketing

How to Stand Out Among Bigger Brands on Google

These three tips can help small businesses develop a strong brand identity and improve their SEO.
Marketing

How to Be Unforgettable Online

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
Leadership

Why Your Company's Founding Principles Matter

5 ways your business values set you apart -- and set you up for success.
Starting a Business

How to Brainstorm a Great Business Name

The right name for your company is out there. Here's how to find it.
Marketing

Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
Marketing

The 7 Deadly Sins of SEO

Are you guilty of these major search-engine optimization mistakes with your business website? Here's how to avoid them so you can really compete against the big boys.
Starting a Business

What Do Etsy, GroupMe and Stamped Have In Common? An Eye on Design

Forget coders and engineers, some companies are touting their designers' acumen as what really helps them stand out.
Starting a Business

Reality Show Win Sweetens Outlook for California Cupcake Business

Nothing can catapult a business into the big time like staring in a reality TV show. We check in with one young entrepreneur who scored a win on 'Cupcake Wars.'
Marketing

Fresh Founders on Packaging a Product for Success

In this 'Trep Talk Extra, Lev Glazman and Alina Roytberg share advice for entrepreneurs bringing a product to market.
Growth Strategies

Green Power: A Low-Cost Boost to Your Brand and Bottom Line

An EPA program offers business owners an easy and relatively inexpensive way to take care of the planet and also improve their image among employees and customers.
Technology

With Social Media, Kick Off Your Conservative Pants

To ramp up your young company's social-media presence, let your personality shine.
Growth Strategies

Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?

The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.