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Branding

Marketing

Why Big Corporations Are Putting the Brakes on Social Media

Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Technology

Business Groups Object to Major Domain Name Expansion

Smaller companies could see higher costs, and few gains, when a flood of new online domains take effect.
Marketing

How to Get Customers to Help Build Your Brand

Brand-building is something business owners do one customer transaction at a time. Here, tips for adding value and generating leads that can offer a bigger payoff than traditional marketing.
Marketing

A Lesson in Social Media from Snoop Dogg

Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
Growth Strategies

Five Small Business Lessons from Netflix's Qwikster Split

Customers were downright irate when Netflix announced it would separate its DVD and streaming offerings. Here are some lessons to take away from that business bungle.
Marketing

How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore.

With 40 craft breweries and more than 50 in the metro area, Portland, Ore., has more craft breweries than any other city in the world. We spoke with brewery owners about how they're able to stand out...
Marketing

How to Use Social Media to Build a Following -- And a Business

Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
Marketing

Three Ways to Give Back to Your Community at Holiday Time

Doing good is good for business and your brand. Here are three ideas for cause marketing that can work on a small scale.
Marketing

Does Your Company's 'Social Personality' Need a Makeover?

Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
Marketing

From Entrepreneur to Icon in Five Steps

As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
Marketing

How to Get Your Product into the Hands of a Celebrity

Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
Marketing

How One Online Retailer Tweaked Its Way a Better Sales Future

To increase conversions, a website set out to test changes to increase registrations, calls and sales.
Marketing

Five Reasons Why Websites Still Matter

Online sales and lead generation dictate that you use all of your available resources, including a website.
Starting a Business

How Can I Stand Out from the Competition?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, on ways to differentiate your business in the eyes of customers.
Marketing

Insights: How to Dress to Impress

Author and speaker Guy Kawasaki on what to wear to make a good first impression in business.