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Branding

Marketing

Competition: A Choice Activity for Young Entrepreneurs

In the final days of March Madness, do you feel like your company is a Baylor or UNLV? Here's how to size up the competition and come out on top.
Franchises

New Franchises Team Up and Make Co-branding Work

Co-branding among franchises appeared to have lost its luster in recent years. But new concepts are emerging to prove that strategic combinations of businesses can cut costs and broaden the customer b...
Marketing

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.
Marketing

How an Austin Barbershop Built Its Brand

How one Texas barbershop chain built relationships with customers based on a strong company identity -- and beer.
Marketing

Brand Storytelling Becomes a Booming Business

As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
Marketing

How to Repair a Damaged Reputation Online

Online rumors got your brand down? Get ready to fight back.
Marketing

How a Cafe Chain Rebranded With a Pro Surfer

A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
Marketing

Texas: The Big Mama of Brands

We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.
Marketing

Editor's Note: Our Biggest, Baddest Branding Package

Trust isn't a new concept in branding, but it's become more important than ever.
Starting a Business

Skincare Startup's Lesson for Online Brands: Looks Matter

The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
Marketing

Commentary Should Remain the Lifeblood of Blogs

You may not want to hear it, but getting your customers' feedback is vital.
Marketing

Branding 101: Five Tips for Solopreneurs

Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
Entrepreneurs

HomeAway Co-founder on Risks and Rewards of Super Bowl Ads

In this 'Trep Talk Extra, Brian Sharples shares lessons learned when his company gambled big on Super Bowl commercials.
Marketing

What You Need to Know About Facebook's Business Page Facelift

Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
Marketing

How to Find Your Authentic Voice on Social Media

How do you engage customers on social media--without sounding like you're marketing to them? Let the Esquire guy be your guide.