Branding

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Credibility is King

In markets where every customer is an expert, authenticity is the key to success.
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Make Customer Testimonials Meaningful

Bring out the value of your product or service with compelling user reviews.
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Five Ways to Defend Your Online Reputation

True or false, the information people find about you on the Web can have a big impact on your life. Here are five techniques to make sure that what people read about you is good (or at least true).
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Colors That Bring Out Your Brand

Make sure the colors you choose are sending the right message to your customers.
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Is Their Perception Your Reality?

Find out if your branding efforts are making a positive impact on your customers.
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How to Reduce 'Purchase Anxiety'

Make visitors feel more comfortable buying from your site with these 8 tips.
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Technology's Most (and Least) Reliable Brands

Which companies can you trust? We asked 60,000 PC World readers--and they told us about their experiences with PCs, printers, cameras, routers, and more.
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Top 5 Business Card Blunders

Avoid these mistakes that could ruin your branding efforts.
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6 Ways to Convey Quality

It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.
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5 Tips for Writing Quick-Read Copy

Want to keep your audience's attention? Here's how to keep it short.
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Highlight Your Brand with a Favicon

Want to capture your web audience? Use a 'favorites icon.'
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Target the Right Niche

Looking for your niche? Here's how to find one that'll work for your business.
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Protecting Your Brand with Trademarks

Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
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Look Big, Sell Big

Use these branding tactics to give your small company a big, professional image.
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Creating Sales Tools That Build Your Brand

When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
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