Branding

Take It From The Pros

Is Your Personality Overpowering Your Brand?

Use these seven guidelines to determine if your personal preferences are getting in the way of a successful brand.
Take It From The Pros

Branding Made Simple

4 important tips for creating a successful brand image
Kim T. Gordon
Take It From The Pros

Battle of the Brand

Is image really everything when it comes to your business? Listen as entrepreneurs and experts sound off about whether branding is crucial for success, then decide for yourself.
Take It From The Pros

¿Se Habla Español?

If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
Kim T. Gordon
Take It From The Pros

Make an Impact With Your Image

We hope your potential customers are bracing themselves--because your business is about to make some serious noise.
Take It From The Pros

That's Not Cool

Your brand has left the list of must-haves and is headed toward the list of things people wouldn't be caught dead with. How do you turn it around?
Take It From The Pros

Brand Awareness

Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well...have you given good business a try?
Take It From The Pros

Writing a Slogan

When it comes to making your mark, finding the right catch phrase is half the battle.
Kim T. Gordon
Take It From The Pros

Develop Your Own Cult Following

From underground phenomenon to national icon, your business can be a leader in its own right.
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Branding Your Business

Learn how to make your small business a big name.
Take It From The Pros

Marketing E-Coaches

These sites will help you catapult to higher sales.
Take It From The Pros

Web Site

User-friendly resources to help you communicate more effectively
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Identity Crisis

Our Marketing Expert reveals why you should think twice before changing your business name.
Kim T. Gordon
Take It From The Pros

It Figures

Resource for statistics and market data

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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