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Branding

Marketing

It's Leap Year. What Are You Doing With Your Extra Day?

Rather than conduct business as usual, you can make Feb. 29 a special occasion for your company, customers and others.
Ready for Anything

Valentine's Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.
Marketing

10 Reasons Your Small Business Shouldn't Start a Blog

Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
Marketing

What You Need to Know About Brand Building vs. SEO

Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
Growth Strategies

How Your Business Can Last Longer than a Twinkie

Kodak and Hostess may have landed in bankruptcy court, but you can avoid their fate. Here are four tips.
Marketing

Three Affordable Ways to Get Celebrities to Promote Your Brand

Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.

How to Become Your Company's Storyteller

Biographies, product histories and compelling anecdotes can lend a personal touch to any brand--and this resonates with consumers. Here's how to tell your tale.
Marketing

What Every Entrepreneur Can Learn from Hair Club for Men

Three tips to build a business that has staying power and remains relevant through the years.
Starting a Business

Five Simple Rules for Building a Blockbuster Brand

The entrepreneurs behind Fresh cosmetics share the roadmap they followed in creating a successful brand from scratch.
Marketing

How One Company Transformed Its Boring Products

If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
Marketing

Why Negativity Can Be Good for Your Business Blog

Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Marketing

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Marketing

What One Startup Got Out of Starring in Webisodes

Dell just aired a six-part series of Webisodes on the winner of its America's Favorite Small Business contest. Here's what the company got out of starring in the series.
Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.