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Branding

Marketing

How One Online Retailer Tweaked Its Way a Better Sales Future

To increase conversions, a website set out to test changes to increase registrations, calls and sales.
Marketing

Five Reasons Why Websites Still Matter

Online sales and lead generation dictate that you use all of your available resources, including a website.
Starting a Business

How Can I Stand Out from the Competition?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, on ways to differentiate your business in the eyes of customers.
Marketing

Insights: How to Dress to Impress

Author and speaker Guy Kawasaki on what to wear to make a good first impression in business.
Marketing

Five Dos and Don'ts for Businesses on 'Empire Avenue'

Consider these tips if you're thinking about taking your business public on this social networking site.
Marketing

Five Ways to Use Twitter for Marketing That You Might Not Know About

With a little strategy, Twitter can boost your connections and website traffic.
Marketing

Humility: An Undervalued But Crucial Business Asset

When does confidence cross over into arrogance? Consider these three tips to avoid sabotaging your success.
Marketing

A Window Washer Puts Workers in Kilts to Skirt Competition and Build Its Brand

A unique cleaning franchise recently expanded to the U.S. from Vancouver, British Columbia, via Scotland.
Marketing

Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
Marketing

How to Map Out an M&A Brand Strategy

Here's a three-step approach to keeping your brand story straight and your customers in your camp through a roll up.
Marketing

Insights: Creating an Authentic Brand

'It's important to not chase after cool... Do something that has substance and is very personal,' says entrepreneur Alex Calderwood.
Marketing

Five Reasons Why Your Mission Statement Probably Stinks

Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
Marketing

Why Your Website Should Cop an Attitude

Here are two businesses that do a good job of taking a tone with customers.
Marketing

April Fools' Day at The Office

See what tricks entrepreneurial companies have up their sleeves.
Marketing

How to Build a Winning Brand

Create your image, get known and give your customers what they want. Just leave the ego at home.