Sandi Adler, a former vice president at Starboard, claims she was fired after taking issue with CEO Andrew Levy's plans to "defraud the United States and the Small Business Association."
The company's executives may be laughing at their marketing team's latest publicity stunt, but with the plant-based meat market projected to be worth $27.9 billion by 2025, the joke is entirely on them.
McDonald's is missing out on a huge opportunity to cater to the growing numbers of vegans, vegetarians and flexitarians who like fast food as much as the next omnivore.
