Before you begin your marketing efforts, be sure you understand what it is you're selling, who you're selling it to, and why they should be interested in buying your franchise.
For most successful franchisors, quality control is at the heart of franchisee success. Find out what elements need to be top quality if you want to succeed.
Although an experienced franchise attorney can help you craft a complete document, as the franchisor, it helps to know what your document should outline.