Luxury Brands

News and Articles About Luxury Brands

The Road From Product to Experience for Luxury Offerings
Customer Experience

The Road From Product to Experience for Luxury Offerings

People prefer to spend their money on experiences over things and access over ownership.
Toby Bottorf
W Hotels' Brand Leader Has Cracked the Code in Scaling Boutique-Style Luxury
Make More Happen

W Hotels' Brand Leader Has Cracked the Code in Scaling Boutique-Style Luxury

Anthony Ingham of W Hotels Worldwide explains to Bryan Elliott of "Behind the Brand" how he's helped bring the chain's unique lifestyle experience to the world.
Erin Schultz
Exclusivity Isn't the Only Marketing Strategy for Luxury Brands
Marketing Bootcamp

Exclusivity Isn't the Only Marketing Strategy for Luxury Brands

Not many people buy Mercedes cars because of their price tags and status.
Richard Fertig
Move Over, James Corden. Let the Professionals Take Care of Luxury Real Estate.
Lifestyle

Move Over, James Corden. Let the Professionals Take Care of Luxury Real Estate.

According to the company responsible for selling high-end homes such as the Playboy Mansion, here's how the late night host should've played it.
Lindsay Friedman
Aston Martin to Develop Its First Electric Car
Cars

Aston Martin to Develop Its First Electric Car

The vehicle, based on Aston Martin's Rapide S model, could come to market in 2018.
10 High-Profile Brand Partnerships That Struck Gold
Marketing Bootcamp

10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Jeff Lotman
Meet Luxury Retreats, the Airbnb of the World's Most Lavish Mansions
Travel

Meet Luxury Retreats, the Airbnb of the World's Most Lavish Mansions

How a teen entrepreneur's secret trip to paradise gave birth to an online vacation rental business ahead of its time.
Kim Lachance Shandrow
Inside Retail-tainment Hub Dylan's Candy Bar
You've Arrived

Inside Retail-tainment Hub Dylan's Candy Bar

The founder of the luxe candy retailer designed her store to make people smile. She explains how she does it.
Tanya Benedicto Klich
Tiffany Cuts Jobs as Sales Lose Sparkle
Jewelry

Tiffany Cuts Jobs as Sales Lose Sparkle

The company's traditional reluctance to offer promotions has been turning away thrifty customers and a stronger dollar has made purchases more expensive for tourists.
The Questions This Founder Asked Before Launching His Luxury Van Startup
Radicals & Visionaries

The Questions This Founder Asked Before Launching His Luxury Van Startup

Not sure what kind of business to launch? Here's how one entrepreneur made his decision.
Tanya Benedicto Klich
How Dylan Lauren Makes Time for Family, Fitness and Even Her Dog
Make More Happen

How Dylan Lauren Makes Time for Family, Fitness and Even Her Dog

The luxe candy brand founder shares her scheduling secret.
Tanya Benedicto Klich
Strategies That Help This Transportation Startup Stay Distinct
Radicals & Visionaries

Strategies That Help This Transportation Startup Stay Distinct

While others found another Uber or Lyft, this company is forging a transportation niche.
Tanya Benedicto Klich
This Luxury Brand's New Ad Campaign Illuminates a Time-Honored Marketing Truth
Fashion

This Luxury Brand's New Ad Campaign Illuminates a Time-Honored Marketing Truth

Balmain, the social-media-savvy French fashion house, brings together iconic supermodels of the '90s in its latest push.
Geoff Weiss
Dylan's Candy Bar Founder: Why Malls Aren't For Every Business
You've Arrived

Dylan's Candy Bar Founder: Why Malls Aren't For Every Business

The sweets mogul runs through this checklist before opening a new retail location.
Tanya Benedicto Klich