Luxury Brands

Travel

This Lucky Man Booked the First Flight on 'The Residence,' a Private Three-Room Suite in the Sky

Etihad Airways reveals the first passenger to purchase 'the most exclusive ticket in aviation history.'
Luxury Brands

Time Waits for No Man With This Watch-Rental Startup

Eleven James has applied a membership model to luxury timepieces, and found success a year in.
Fashion

How Longchamp Turned the Basic Nylon Tote Into a Full-Blown Luxury Icon

When the French luxury house introduced its Le Pliage bag 20 years ago, it was met with very little fanfare. Three years later and with virtually no marketing, it became a hit. Today, the company sells 10 a minute.
Retail Businesses

Re-Create the Magic of Manhattan's Holiday Windows: 5 Design Secrets for Small Retailers.

Visual merchandisers of New York powerhouse stores reveal their marketing strategies.
Wearable Tech

This Startup Wants to Turn Your Rolex Into a Smartwatch

Dying to get text and email notifications on your luxury watch? One new company thinks it has the solution.
Advertising

Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages

The intention behind the odd marketing move, an exec claims, is to bring the storied crystal maker back down to earth.
Customer Service

Selling in the New Luxury Market -- It's All About the Mustard

Customers have less time these days and so when they order a product or service they want to relish it.
Luxury Brands

Don't Miss the Digital Transformation in Luxury Brand Marketing

The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.