The company's traditional reluctance to offer promotions has been turning away thrifty customers and a stronger dollar has made purchases more expensive for tourists.
When CEO Dani Reiss took the reins in 2001, Canada Goose was doing approximately $3 million in annual sales. Today, that number is north of $200 million.
When the French luxury house introduced its Le Pliage bag 20 years ago, it was met with very little fanfare. Three years later and with virtually no marketing, it became a hit. Today, the company sells 10 a minute.