Practical, tech-savvy and value-oriented, Asian millennials are increasingly prioritizing investments that augment their social status and personal values.
If you can come up with a truly unique idea, this is a gateway to success with enormous potential. With no competition, you'd have exclusive access to your target customers. But truly unique ideas are rare.
Co-founder Rosie O'Neill looks back on the early days of building the brand with her now-fiancé: "All of the stories of how we found this concept are wound up in our love story."
This year's edition of the Dubai International Motor Show (DIMS) saw iconic automotive brand Cadillac showcase its Escala concept car for the first time in the Middle East.
Even as the nature of the region's luxury sector changed, Manji smartly set herself to be one step ahead of these trends- and made herself a force to reckon with in the business of fashion.