Lucas DiPietrantonio

Lucas DiPietrantonio

Entrepreneur Leadership Network Contributor
CEO of Darkroom

About Lucas DiPietrantonio

Lucas is a New York City-based entrepreneur and investor with a hyperfocus on luxury, e-commerce, and marketing. Lucas is the CEO of Darkroom, a content-driven growth marketing agency, and NERA, a luxury, direct-to-consumer sneaker brand. Lucas received his bachelors from UNC-Kenan-Flagler.

More From Lucas DiPietrantonio

Social Media

5 Tips for Selling Luxury Products on Facebook and Instagram

Choose your photography, influencers, audience and content wisely.
Marketing

Stop Overthinking Your Advertising Creative

A three-step guide to streamlining the look and feel of your marketing efforts.
Starting a Business

What It Takes to Launch a Successful Online Clothing Brand in 2020

If you have the right drive, know-how and positioning, you can start a business that will do well for years to come.
Recovery

How Ecommerce Companies Can Grow During a Recession

Even with economies disrupted all over the world, your online business can continue to count real, reliable growth, so long as it's using the right strategies.
Recovery

Why You Should Bet On the Future of Ecommerce

In a world of economic uncertainty, the long-term outlook for buying and selling online is bright.
Recovery

How Ecommerce Companies Can Continue Engaging New Customers

Even amid a global economic downturn, there are still opportunities to woo new buyers.
Marketing

How to Know If You're Producing Quality Content

It's one thing to simply conceive and publish; it's yet another to earn consumer loyalty and trust.
Crisis Management

What COVID-19 Means for Ecommerce Startups

A firsthand account of how supply chain disruptions are just the beginning.
Marketing

3 Signs Your Brand Isn't Telling a Winning Story (and How to Fix Things)

From marketing to mission statements, the tools and techniques you need to change your narrative.