Online Reviews

SEO

How Important Are Reviews for SEO?

Online reviews do more for your business than just look good on external sites.
Word of Mouth

5 Ways to Maximize Word-of-Mouth Marketing

The old-fashioned method can still be the most effective in today's tech-heavy world.
Managing Employees

How to Handle the Disgruntled Employee Out to Sabotage Your Business

An unhappy team member can be your worst enemy if he or she is seeking revenge. Here's how to prevent an insider from destroying your brand.
Reputation Management

Star Ratings Matter Just as Much as (If Not More Than) Online Reviews

Research shows how even an average 3-star rating for your business can hurt your bottom line.
Reputation Management

Battling Brand Sabotage: The Angry Critic

Only one negative online review can destroy your company's reputation. Here's how to prevent that from happening.
Online Reviews

Consumers View 5-Star Reviews as Too Good to Be True

Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.
Online Reviews

How Online Customer Reviews Help SEO and Drive Sales Growth

But, beware: Bad reviews hurt you more than you think.
Partnerships

The Simple Way to Vet a Potential Business Partner

It's amazing that people seem to spend more time reading reviews of a restaurant they're considering going to for lunch than looking into the companies and people they're considering working with.
Reputation Management

6 Keys to a Positive Online Presence and Reputation

People who can't find you or any mention of your startup anywhere on the Internet assume you are not savvy or have something to hide.
Yelp

What's Behind Yelp's Terrible, Horrible, No Good, Very Bad Week

The company reported a loss, a co-founder left and the stock nose-dived.
Acquisitions

Yelp Founder Said to Temporarily Call Off Sale Talks

The company's shares fell as much as 15 percent to a two-year low on the news.
Amazon

Amazon Is Overhauling Its Reviews System to Make It Much More Useful

The e-retailing giant's reviews system can have a big impact on buying decisions, but it's not as accurate as it could be.
Online Reviews

Feeling the Sting of Recent Rotten Reviews on Yelp?

Here are four strategies for how to turn things around.
Acquisitions

Yelp Might Be Exploring a Sale

The consumer review website has put itself on the block for as much as $3.5 billion, one report says.