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Online Reviews

Amazon Sues Alleged Sellers of Bogus 5-Star Product Reviews
Amazon

Amazon Sues Alleged Sellers of Bogus 5-Star Product Reviews

Beware peddlers of lies. The ecommerce goliath is dropping the legal hammer on four sites it claims hawk fake positive product reviews.
Kim Lachance Shandrow | 3 min read
Yelp Shares are Tanking and a Kickstarter Project Could Be the Reason
Controversies

Yelp Shares are Tanking and a Kickstarter Project Could Be the Reason

A new documentary apparently shows alleged abuses by the customer review service.
Myles Udland | 2 min read
How to Get Online Customers to Find You and Trust You
Online Marketing

How to Get Online Customers to Find You and Trust You

Content marketing is a must these days for almost every business. Find out how to do it right.
Mitch Meyerson | 5 min read
How to Spin a Bad Online Review
Reputation Management

How to Spin a Bad Online Review

Don't let a negative customer experience define your company's brand. Here's how to fix things.
Gabriel Bristol | 5 min read
6 Better Responses to a Bad Review Than Yelling or Sulking
Online Reputation Management

6 Better Responses to a Bad Review Than Yelling or Sulking

Somebody trashing your company online is hurtful and infuriating but responding that way makes the situation worse.
Cris Burnam | 4 min read
Beyond the Boycotts: Meet Yelp's Small-Business Evangelist
Online Reviews

Beyond the Boycotts: Meet Yelp's Small-Business Evangelist

Darnell Holloway is the go-to executive for bridging the sometimes big divide between it and small-business owners who complain about bad reviews.
Benjamin Snyder | 5 min read
FTC Takes No Action Against Yelp Following Year-Long Investigation Into Review System
Legal

FTC Takes No Action Against Yelp Following Year-Long Investigation Into Review System

Despite outcry from small-business owners, this marks the second inquiry by the FTC that has resulted in no further action, according to Yelp.
Geoff Weiss | 2 min read
Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down
Yelp

Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down

With new software, researchers say Yelp reviews can serve as a crystal ball for restaurant failures.
Kate Taylor | 2 min read
Why Franchise Owners Have to Be Especially Careful on Social Media
Reputation Management

Why Franchise Owners Have to Be Especially Careful on Social Media

For the franchise world—in which one negative comment can affect an entire system of corporate owners and franchisees—managing your reputation is especially critical.
8 min read
Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)
Online Reviews

Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)

With more people researching before making a purchase, online reviews are important. Here's how to handle the negative ones while encouraging positive ones.
Laura Entis | 2 min read
Don't Make These Customer Review Monitoring Mistakes
Coaches Corner

Don't Make These Customer Review Monitoring Mistakes

Our experts give you a strategy to monitor your online reputation.
Jacob Hall | 4 min read
Why This Bay Area Bistro Wants to Be Yelp's Worst-Rated Restaurant Ever
Online Reviews

Why This Bay Area Bistro Wants to Be Yelp's Worst-Rated Restaurant Ever

In a protest against the site's alleged ratings manipulations, this Italian restaurant's co-owners offered scathing reviewers 25-percent off their checks.
Geoff Weiss | 3 min read
New Legislation Would Make Banning Negative Yelp Reviews Illegal
Yelp

New Legislation Would Make Banning Negative Yelp Reviews Illegal

Your right to write angry Yelp reviews may soon become law.
Kate Taylor | 2 min read
Appeals Court Rules That Yelp's Ad Sales Tactics Aren't Extortion, Just 'Hard Bargaining'
Yelp

Appeals Court Rules That Yelp's Ad Sales Tactics Aren't Extortion, Just 'Hard Bargaining'

Businesses don't have the right to pre-existing good reviews, the court said.
Laura Entis | 3 min read
5 Predictions About the Growing Power of Online Customer Reviews
Online Reviews

5 Predictions About the Growing Power of Online Customer Reviews

The influence of a single customer's opinion will continue to grow in sync with the pervasiveness of social media.
Tomer Tagrin | 6 min read