Companies like Salesforce, Disney and Google have shown interest in the microblogging company.
While entrepreneurs want to be known as innovators and leaders, it is the salesperson in them that will help their business grow.
As rivals such as Instagram and Snapchat gain traction with advertisers and social media users, investors have questioned how long Twitter could persist as a stand-alone company.
Customers can have valid objections to a pitch but most of the time they just want some help without a lot of sales pressure.
Use social media to research your customers, yes, but also research your competition.
What can you do to circumvent the cognitive biases and behaviors that affect your prospect's buying decision?
Run a Better Business
A firm's success or failure is a clear reflection of the leadership capacity.
Use these tips to keep your relationships with customers alive, crush sales goals and generate new sales leads.
To avoid taking 'no' for an answer, rephrase the question.
The lessons learned through role play, skill development and case study aren't soon forgotten.
When it comes to the characteristics of a salesperson, being money-driven, personable and knowledgeable are key.
Social media is great for building awareness and interest but it is also invaluable for building sales.
Here are four great tips you can implement in your business right away.
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© 2017 Entrepreneur Media, Inc.