Here's how you can make sure that your next influencer is the perfect fit for your brand.
For our series '20 Questions' Ryan Holmes, CEO and co-founder of Hootsuite, talks about his method for cutting jargon out of emails, how exercise helps him focus and more.
The Federal Trade Commission has launched investigations into a number of big-name brands it says have bent the rules governing paid celebrity endorsements.
While social media played a role in both the 2008 and 2012 elections, the influence of platforms such as Facebook and Twitter in previous election cycles pales in comparison to this year.
social media hacks
It happened to Kitchenaid. It happened to Burger King. A crisis could happen to your company, too. Here's how to prepare.
Kate Dobie wants to create a hub for letter-writers. Can it work? We asked her ... by letter, of course.
The Hamburg Commissioner for Data Protection and Freedom of Information said Facebook was infringing data protection law.
Companies like Salesforce, Disney and Google have shown interest in the microblogging company.
Now, photos, videos, GIFs, polls and Quote Tweets no longer count toward Twitter's limit. How cool is that, marketers?
With the combination of these three tools you can prepare a great list of profitable keywords.
The error has been fixed and did not impact billing, the social network said.
As rivals such as Instagram and Snapchat gain traction with advertisers and social media users, investors have questioned how long Twitter could persist as a stand-alone company.
Retailer Vera Bradley thinks accessorizing and being treated like a lady are the best advantages of being a girl.
So, what do you do when competitors start poaching your turf? You dominate them.