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Social Media

Marketing

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
Marketing

Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

Take advantage of one of the biggest events of the year without breaking the bank.
Starting a Business

6 Sideline Trends Poised to Change the Entrepreneurship Game

Dell's Entrepreneur in Residence Ingrid Vanderveldt offers her view of trends that are going to take the main stage in 2014.
Marketing

7 Ways Social Media Will Be More Expensive This Year

Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
Marketing

Work Hard and Dream Big: 5 Inspiring Entrepreneurs You Should Follow on Twitter

Here are some of the business owners we love to follow on Twitter. We bet you'll find them inspiring, too.
Growth Strategies

Why You Should Let Customers Help Mold Your Company

Feedback could lead to valuable lessons and even new product ideas.
Marketing

How to Steal Your Competitor's Social Media Followers

If you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider.
Social Media

How Transparency Can Help You Succeed on Twitter

Discover how you can be engaging, share your passions and talk about your brand as it relates to real people in order to attract a following.
Technology

Facebook Buys Social Startup Branch to Spearhead New 'Conversations' Group

Facebook has snapped up Branch for a reported $15 million and appointed the Branch team to run its new Conversations group in New York.
Marketing

HBO Hedges on Social Media to Reach 'Challenging' Demographic

In an unprecedented move, the network uploaded the first two episodes of 'Girls' onto its YouTube channel this morning, hoping to engage the show's online fan base.
Analytics

3 Ways Companies Can Better Use Big Data in 2014

This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
Growth Strategies

The People in Your Life Are Your Personal Brand Team

Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.

The Most Unsubscribed Email Lists of 2013

If you unsubscribed from a 1-800-Flowers email list this past year, you were hardly alone. Check out which companies were most subscribed and unsubscribed in 2013 according to user data from email man...
Marketing

10 Reasons Your YouTube Videos Aren't Popular

Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
Technology

Biz Stone's Answer to the Search Engine Has Arrived, But Will Anyone Use It?

Twitter co-founder Biz Stone has launched a Q&A app called Jelly with the mission of making the world 'a more empathetic place.'