It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
RedBull launches a music-tech startup accelerator, 3rd Ward offers a networking opportunity in Brooklyn, HUB Bay Area helps social treps with PR, Berlin startups slay dragons, VCs and treps square off, the SBA gets social, NY Tech Day kicks off, TechCrunch Disrupt unleashes in NYC again, the Webbys wants your votes… This week's notable news and startup events for young treps.
One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them.