Social Media

Social Media Tips for Professionals
Marketing

Social Media Tips for Professionals

Top strategies on how to use social media for financial planners, real-estate agents and attorneys.
Starr Hall
5 Easy Steps to Measure Social Media Campaigns
Marketing

5 Easy Steps to Measure Social Media Campaigns

If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.
Karmaloop's Greg Selkoe on Social Media and the Verge Culture
Starting a Business

Karmaloop's Greg Selkoe on Social Media and the Verge Culture

A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.
A New Reason to Buy an Existing Online Business
Technology

A New Reason to Buy an Existing Online Business

Like Facebook's acquisition of Instagram, buying an existing web business can supply top talent and product innovations. It can also provide customers and that vital social-media presence on day one.
Matthew Toren
Want to Create Engaging Content? Tell a Good Story
Entrepreneurs

Want to Create Engaging Content? Tell a Good Story

Engaging content starts and ends with a good story. Here's how to figure out which tale to tell.
Lauren Perkins
LinkedIn Fans Rejoice: Your iPad App Has Arrived
Technology

LinkedIn Fans Rejoice: Your iPad App Has Arrived

The popular business networking site has created an app for Apple's tablet.
Jason Fell
With Social Media, Kick Off Your Conservative Pants
Technology

With Social Media, Kick Off Your Conservative Pants

To ramp up your young company's social-media presence, let your personality shine.
Jason HeadsetsDotCom
YouTube to Give Away $50 Million in Free Advertising for New Video Program
Technology

YouTube to Give Away $50 Million in Free Advertising for New Video Program

Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
Jason Fell
Social Advertising: Like, Share, Retweet ... Buy?
Marketing

Social Advertising: Like, Share, Retweet ... Buy?

Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
When Outsourcing Social Media Marketing Makes Sense
Marketing

When Outsourcing Social Media Marketing Makes Sense

While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
Mikal E. Belicove
Want Better Twitter Results? Try These Effective Types of Tweets
Marketing

Want Better Twitter Results? Try These Effective Types of Tweets

A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
Jason Fell
How Social Media Saved a Hollywood Landmark
Marketing

How Social Media Saved a Hollywood Landmark

The Roxy Theatre on Hollywood's Sunset Strip was on its way down when Nic Adler took over and restored it to prominence in the North American music scene.
Jennifer Wang
Three Tips for Drawing Even More Traffic from Pinterest
Technology

Three Tips for Drawing Even More Traffic from Pinterest

Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
AJ Kumar
Facebook May Have Finally Nailed Local Offers
Marketing

Facebook May Have Finally Nailed Local Offers

In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.
Mikal E. Belicove