Social Media

How to Get the Most Bang For Your Facebook Ad Buck
Social Media

How to Get the Most Bang For Your Facebook Ad Buck

Facebook advertising can be surprisingly cost effective. Here's advice on getting your money's worth.
How the White House Became a Social-Media Powerhouse
Marketing

How the White House Became a Social-Media Powerhouse

Macon Phillips, the White House's director of New Media, describes how the administration is using social media in unique ways -- and how your business can too.
Shira Lazar
Is Your Facebook Business Page Ready for 31,170 Visitors?
Marketing

Is Your Facebook Business Page Ready for 31,170 Visitors?

A new survey reveals the reach of the average Facebook user.
Mikal E. Belicove
How Pinterest Is Becoming the Next Big Thing in Social Media for Business
Technology

How Pinterest Is Becoming the Next Big Thing in Social Media for Business

The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
Jason Falls
How to Build a Fan-Worthy Facebook Page
Marketing

How to Build a Fan-Worthy Facebook Page

Five steps to improve your branding power on the social network.
Starr Hall
10 Reasons Your Small Business Shouldn't Start a Blog
Marketing

10 Reasons Your Small Business Shouldn't Start a Blog

Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
Carol Tice
Three Social-Media-Fueled Contests for Small Businesses
Marketing

Three Social-Media-Fueled Contests for Small Businesses

Contests are emerging as a popular, low-cost way for big companies to connect with their small-business customers. Check out these three business contests.
Carol Tice
How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz
Social Media

How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz

Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
Is Facebook Advertising for You?
Marketing

Is Facebook Advertising for You?

Most businesses can benefit from some sort of Facebook advertising, but not every business should make a significant investment in it. Should you?
Perry Marshall and Thomas Meloche
Understanding Google's New Page Layout Algorithm
Marketing

Understanding Google's New Page Layout Algorithm

Where you place ads on your website now matters more than ever.
Mikal E. Belicove
Why Chris Brogan Loves Google Plus
Social Media

Why Chris Brogan Loves Google Plus

Google+ isn't just for networking anymore. Here are four ways to put it to work to amp up your revenues.
Chris Brogan
McDonald's Social-Media Lesson: Critics Tweet Back
Franchises

McDonald's Social-Media Lesson: Critics Tweet Back

The hamburger chain admits that its new Twitter campaign, designed to promote the farmers who supply its meat, didn't go exactly as planned.
Dinah Wisenberg Brin
The 10 Ds of Creating a Social Media Use Policy
Marketing

The 10 Ds of Creating a Social Media Use Policy

Every business needs a social media use policy, and here's how to create one.
Mikal E. Belicove