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Social Media

Marketing

What NASA Can Teach You About Social-Media Marketing

A look at three strategies that business owners can put to work for their own social campaigns.
Marketing

The Art of the Response on Social Media

A big but often overlooked part of using Twitter, Facebook, Pinterest, LinkedIn and others is replying to comments. Our Team Digital has these tips.
Marketing

How You Can Create the 'Perfect' Social Media Post (Infographic)

You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
Marketing

Twitter and Facebook Up Their Social TV Game

Read about Twitter's targeted advertising tool, Facebook's social TV activity, new analytics for Tumblr and more social-media news.
Marketing

Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt

In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
Social Media

No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value

If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.
Marketing

6 Small Businesses That Are Doing Social Media Right

Our Team Digital dishes on the most unique and successful examples of online marketing they've seen.
Marketing

How to Use Video to Reach Customers

Shira Lazar of What's Trending has tips for businesses that want to spread the word about their brand.
Marketing

Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
Marketing

Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe

Read about Yelp's acquisition of a reservation service, how top talent is leaving Facebook, how Honda is using Vine for customer service and more social-media news.
Social Media

Does Search Produce Better Customers Than Social Media?

A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
Marketing

The 10 Essentials of Facebook Etiquette

Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.
Marketing

Got Street Cred? 5 Ways to Build Customer Trust Online

Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.
Marketing

3 Innovative Ways Startups Are Driving Results Over Social Media

How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.
Marketing

Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion

Appeal drudges up accusations of review rigging, tilting the site's rating system.