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Social Media

Entrepreneurs

Want to Create Engaging Content? Tell a Good Story

Engaging content starts and ends with a good story. Here's how to figure out which tale to tell.
Technology

LinkedIn Fans Rejoice: Your iPad App Has Arrived

The popular business networking site has created an app for Apple's tablet.
Take It From The Pros

With Social Media, Kick Off Your Conservative Pants

To ramp up your young company's social-media presence, let your personality shine.
Technology

YouTube to Give Away $50 Million in Free Advertising for New Video Program

Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
Marketing

Social Advertising: Like, Share, Retweet ... Buy?

Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
Marketing

When Outsourcing Social Media Marketing Makes Sense

While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
Marketing

Want Better Twitter Results? Try These Effective Types of Tweets

A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
Marketing

How Social Media Saved a Hollywood Landmark

The Roxy Theatre on Hollywood's Sunset Strip was on its way down when Nic Adler took over and restored it to prominence in the North American music scene.
Technology

Three Tips for Drawing Even More Traffic from Pinterest

Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
Marketing

Facebook May Have Finally Nailed Local Offers

In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.
Business Moving Forward

From Pinterest to Gumroad, 19-Year-Old Sahil Lavingia on His Trek Through Silicon Valley

We spoke with the young entrepreneur about his experience as a founding team member at Pinterest and his new company Gumroad.
Franchises

Franchises Get Social

Franchise companies, initially reluctant to embrace Facebook, Twitter and other social media, are finding ways to turn 'likes' and 'tweets' into dollars and cents.
Marketing

Tony Hawk on Making a Twitter Treasure Hunt Go Global -- and Viral

The skateboard icon and entrepreneur shares how one skateboard giveaway led to a global social media event.
Marketing

What You Need to Know About the New Google Plus Design

Google's social network takes cues from Facebook and Twitter for its new look.
Marketing

Why a Facebook Page Isn't Enough For Your Business

Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.