Social Media

Marketing

Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos

People are increasingly tuning in to videos, but maybe not yours. Here's how you and your startup can become a YouTube sensation.
Leadership

5 Ways to Be a Better Leader Online

Here's what separates the leaders from the followers online.
Technology

Google Glass Competitor? Startup Creates Its Own Computerized Headset

A new device called Telepathy One focuses on real-time video broadcasting.
Marketing

What Twitter's Massive Advertising Deal Means for Businesses

New partnership is about collecting data and making improvements, Twitter says.
Marketing

Facebook, Foursquare Redesign Business Pages

What you need to know about the new tools and features.
Marketing

Online Marketing 101: Are You Prone to Shiny Object Syndrome?

It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
Marketing

YouTube Marketing: What to Consider Before Getting Started

Why your business should or shouldn't be on YouTube, and what you can hope to accomplish with your YouTube videos.
Starting a Business

11 Startup Events and News to Watch This Week

RedBull launches a music-tech startup accelerator, 3rd Ward offers a networking opportunity in Brooklyn, HUB Bay Area helps social treps with PR, Berlin startups slay dragons, VCs and treps square off, the SBA gets social, NY Tech Day kicks off, TechCrunch Disrupt unleashes in NYC again, the Webbys wants your votes… This week's notable news and startup events for young treps.
Marketing

An Inside Look at Facebook Home

Is it worth downloading? Here's what works and what doesn't.
Marketing

What You Can Learn From the Boston Bombing Social-Media Circus

The use and abuse of social media following the Boston bombings, the good and bad of Twitter Music and more social-media news.
Technology

New Look: LinkedIn Redesigns iPhone, Android Apps

The professional networking giant updated its mobile apps to feature interaction and expand its global reach.
Social Media

Creating Viral Tweets for Your Business

How to create Twitter content that's forwarded over and over again.
Marketing

Survey Points to Challenges Entrepreneurs Face When Using Social Media

One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them.
Marketing

Crisis Mode: How to React Over Social Media

Start by acting like a human, not a marketing robot.
Social Media

What Brands Can Learn About Social-Media Authenticity From Kobe Bryant

Ideas for how you can share your brand personality and connect with followers on sites like Facebook and Twitter.
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