Social Media

Marketing

Is Social Media Dead? The New Marketing Mix

Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.
Technology

How to Get Started With Facebook Offers

Here are five ways to make the most of Facebook's latest advertising opportunity for businesses.
Social Media

New Facebook Option Can Help Brands Regain Fan Engagement

Frustrated about a dramatic decrease in reach? The social network has at least one way to counteract the drop off.
Marketing

Is Instagram on the Web Worth It for Your Business?

Users of the popular photo editing app can now post images to the web -- but it might not be right for everyone.
Ask Entrepreneur

How to Drive Sales Through Social Media

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
Marketing

5 Ways Social Media Can Ruin Your Reputation

From unflattering photos to leaving commentators hanging, here's how you could be damaging your reputation on social media and not even know it.
Technology

How Gamification Can Create Social Media Buzz

Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.
Marketing

3 Ways to Promote Your Brand Without Facebook

Here's how you can boost your brand without using the world's largest social network.
Marketing

Small-Business Owners Spending More Time, Money on Social Media [Infographic]

A new survey reveals that small businesses are increasing their social media marketing efforts.
Marketing

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
Technology

5 Free Tools for More Powerful Pinterest Marketing

Make the most of your online marketing campaign without spending any money.
Social Media

5 Ways Instagram Can Boost Your Marketing Plan

These strategies can help increase your reach -- and revenue.
Starting a Business

New Ways to Use Social Outlets to Win Customers

Frank Rimalovski, a venture capitalist, says startups are integrating their networks with bigger players like Facebook, Foursquare and Twitter.
Growth Strategies

David Segal on DAVIDsTEA: North America's Next Starbucks?

While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.
Marketing

Facebook Advertising: The Fundamentals for Small-Business Owners

Before you kick off your campaign, learn the basics of advertising on the social network.
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