Social Media

Social Media

5 Ways Instagram Can Boost Your Marketing Plan

These strategies can help increase your reach -- and revenue.
Starting a Business

New Ways to Use Social Outlets to Win Customers

Frank Rimalovski, a venture capitalist, says startups are integrating their networks with bigger players like Facebook, Foursquare and Twitter.
Growth Strategies

David Segal on DAVIDsTEA: North America's Next Starbucks?

While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.
Marketing

Facebook Advertising: The Fundamentals for Small-Business Owners

Before you kick off your campaign, learn the basics of advertising on the social network.
Marketing

5 Tips for Talking About Politics on Social Media

With the final debate tonight and the election right around the corner, follow these tips when mentioning politics on social media.
Marketing

Yelp to Business Owners: Don't Try to Game Our System

Popular user-review site launches Consumer Alert system to crack down on companies paying for reviews.
Marketing

Got a Bad Yelp Review? Here's What to Do

Consider these three steps for turning a negative review into a positive outcome.
Marketing

This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
Starting a Business

BrandYourself Helps Users Clean up Their Online Identity

DIY web platform helps clear up possible identity mix-ups online that could cost you business or your reputation.
Marketing

7 Tips For Building a 'Power Network' on LinkedIn

How to use the professional networking site to make better business connections.
Marketing

5 Tips for Using Social Media as a Customer Service Tool

Why you should embrace negative comments online and how to do it right.
Marketing

New Tool Gauges Pinterest Mentions

Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.
Marketing

Showcasing Your Expertise Via LinkedIn Answers

How to leverage the Internet's most powerful source of business intelligence.
Technology

What You Can Learn About Social Media from Big Bird

The Sesame Street character became a social media sensation this week. Here's what entrepreneurs need to learn from the 8-foot-tall yellow bird.
Marketing

LinkedIn Gives Company Pages a Facelift

The redesign goes live across two million business pages on the networking site.
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