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Social Media

Franchises

How Social Media and a Sprinkle of Stardust Led to One Franchisee's Success

A Fetch! Pet Care franchisee in the Los Angeles area credits celeb clientele and word of mouth for its growth.
Starting a Business

How One Craft Brewery Is Tapping Social Media

Chicago's Finch's Beer replaces signage with social media marketing and finds frothy fame.
Marketing

A Lesson in Social Media from Snoop Dogg

Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
Starting a Business

How SocialGuide Helps Drives Social TV

This new website to watch aggregates social media comments about TV shows as they air and links them to program listings in real time.
Marketing

Employees' Facebook Posts Give Businesses Heartburn

Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
Marketing

Social Media Breakdown: How Kred Can Make Your Business Smarter

When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.
Social Media

Facebook: Where Selling Meets Social

Facebook is the new town square, where people meet to socialize, and it offers both unique and familiar sales challenges.
Marketing

How to 'Mobilize' Your Social Media Marketing

Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.
Technology

An All-in-One Mobile Marketing Tool

Advertisers can get check-in, discounting and social media marketing in one neat little package.
Marketing

How Facebook's Facelift Affects Your Business

While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
Marketing

How Two Small Companies Are Driving Revenue Using Social Media

A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
Marketing

Facebook Offers Free Ads to Small Businesses

In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.
Marketing

How to Use Social Media to Build a Following -- And a Business

Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
Social Media

Facebook Has Lots to Share At f8 (Video)

Now 800 million members strong, the social media giant reveals major changes and a slew of new features.
Marketing

Does Your Company's 'Social Personality' Need a Makeover?

Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.