Social Media Marketing
One passionate, dedicated follower is worth more than 10 or even 100 apathetic ones. Don't get lost in raw numbers.
Ask the Expert
She is looking to answer your nagging questions, including those focused on PR, social media, promotion and building a brand.
Here's a hint: You can't do it all on your own. And while it may seem counter-intuitive, taking time away from work can help you grow your business, long-term.
Radicals & Visionaries
Social media is essential in today's market, but to harness it effectively, you need to have a detailed plan.
Write, publish, promote, repeat. Strong, relevant content is key.
Every generation perplexes and discomfits the one that preceded it.
You've got celebrities. You've got data. And you've got power. Why aren't you using it more effectively?
The dating website has banned teens 17 and younger but all social media platforms need to create and enforce rules against cyberbullying and sexting.
Consumers crave content, and so advertisers have become publishers.
What is it that you can be counted on to contribute in all circumstances and at all times? Figure that out, and you'll have identified your brand energy.
Have you ever stumbled across a company's Instagram account and wondered how they have so many followers or where they got all of those amazing images from?
Start taking the opportunity vacation gives you to reflect on why you're working so hard for such long hours.
Learn how to decipher a digital talent dud from a digital talent stud.