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Social Media

Viral Marketing

Brooklyn Pizzeria Nails Viral Marketing With Its Safe, Edible Take on the Tide Pod Challenge

Vinnie's Pizzeria jumped quickly on the disturbing trend and came out with PIEd Pods.
Social Media

The Hotel Owner Who Called Out a Blogger for Asking for a Free Stay Is Now Defending Her

Reactions on the internet can be knee-jerk and ruthless, no matter how good your intentions are.
Twitter

How Effective Is Twitter Promote Mode? We Tested It for 30 Days.

In this post, you'll learn about how Twitter Promote Mode works and the results of a 30-day experiment.
News and Trends

A New York City Bar Will Literally Kick Out Anyone Misusing the Word 'Literally'

Is there a word that you would want to banish from your workplace?
YouTube

Why You Shouldn't Repurpose Your Live Videos on YouTube

Don't try using your Facebook Live on YouTube.
Negativity

How to Deal With Negative Social Media Comments

Everyone gets negative reviews, but it's important to address them in the right way.
Social Media

A Twitter Hashtag Won't Cost Much, But It's Worth Its Weight in Goal. 3 Keys to an Effective Social Media Presence

You and your company can get 'social' even without a full-fledged marketing budget.
Marketing

The 4 Most Common Troubleshooting Scenarios and What to Do About Them

When your Facebook ads tank, use these tips to figure out what went wrong so you can change them and get them working for you.
Social Media

How This Former TV Producer Turned His Love of Food Into a Social Media Empire

Brunch Boys founder Jeremy Jacobowitz takes followers on a journey through New York's most delicious spots.
Publicity

The Hotel Owner Who Called Out a Blogger for Asking for a Free Stay Now Wants $6.5 Million From Her

#BloggerGate rages on as hotel owner Paul Stenson continues to drag YouTuber Elle Darby.
Scams

Pyramid Schemes Are Targeting Snapchat's Mostly Teen Users

Screenshots circulating on the platform may be giving some users a run for their money.
Influencers

Irish Hotel Publicly Shames Social Media Influencer for Requesting Free Stay

'Maybe I should tell my staff they will be featured in your video in lieu of receiving payment for work carried out while you're in residence?'
Social Media

Thinking About Using a Third-Party Social Media Tool for Your Content? Read This First.

Find out if you should use a third-party social media tool like Buffer or HootSuite to put your content into the world.
Instagram

3 Great Ways to Use Instagram Stories to Market Your Business

More people are using Instagram Stories than Snapchat. Here's how you can take full advantage.
Advertising

How to Choose the Best of the 3 Facebook Ad Campaign Objectives

Before you can create Facebook ads, you need to understand and choose your objective. These smart tips can help you evaluate your goals and choose the type of campaign that will work best for you.