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Social Media

Social Media

5 Lessons From the Breakout Creators at This Year's Streamy Awards

Here's what you can learn about entrepreneurship and audience engagement from these social media stars.
Marketing

If These 4 Legacy Brands Can Get Their Message Across, So Can You

Levi's, GE, UPS and IBM shared their most effective strategies at the Transition marketing conference.
Social Media Marketing

What Instagram Star Louise Delage Can Teach You About Marketing

How did a fake Instagram account go viral, win 47,000 followers and ultimately spread an important message?
Marketing

50 Easy Ways to Drive Traffic to Your Website

The hardest part of marketing is coming up with the ideas.
Facebook

Facebook Opens Marketplace to Take on eBay and Craigslist

It will roll out in the U.S., UK, Australia and New Zealand in the coming days.
Linkedin

LinkedIn Your Way to Your Next Deal

LinkedIn is a powerful tool that can lead to plenty of great contacts and successful sales and deals.
Content Marketing

If Your Content Marketing Isn't Working This Is Probably Why

Successful content marketing requires cold analysis of data and intuition about your audience.
Real Estate

5 Mobile Musts for Real-Estate Marketing

Renters and buyers today demand on-the-go tools, even when it comes to selecting where they'll put down roots.
Social Media

Maximize Your Returns With Social Media Targeting

Social media can be overwhelming, but it also can be an efficient way to attract new customers.
Influencers

6 Ways to Avoid Hiring the Next Ryan Lochte

Here's how you can make sure that your next influencer is the perfect fit for your brand.
20 Questions

How Following His Heart Led This Entrepreneur to Start a Multi-Billion Dollar Company

For our series '20 Questions' Ryan Holmes, CEO and co-founder of Hootsuite, talks about his method for cutting jargon out of emails, how exercise helps him focus and more.
Celebrity Endorsement

The FTC Is Skeptical When Celebrities Are Paid to Like Your Product

The Federal Trade Commission has launched investigations into a number of big-name brands it says have bent the rules governing paid celebrity endorsements.
Social Media

The Online Response to the Big Debate Reveals Just How Influential Social Media Is

While social media played a role in both the 2008 and 2012 elections, the influence of platforms such as Facebook and Twitter in previous election cycles pales in comparison to this year.
social media hacks

How to Develop a Social Media-Crisis Strategy

It happened to Kitchenaid. It happened to Burger King. A crisis could happen to your company, too. Here's how to prepare.
Etiquette

This Entrepreneur Is Building a Matchmaking Service for Pen Pals

Kate Dobie wants to create a hub for letter-writers. Can it work? We asked her ... by letter, of course.