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Social Media

Reputation Management

4 Key Metrics In Repairing Your Reputation Online

It only takes one mistaken tweet to obliterate years of good deeds.
Content Marketing

3 Ways Content Can Convert Social Media Fans Into Customers

From determining the best linking opportunities to choosing the best headlines, here is how to turn social-media users into regular visitors and customers.
Technology

Facebook Is Weeding Out Profiles Tied to Terrorism

The social network has reportedly assembled a team to examine any material that backs terrorist groups.
Social Media

Why Instagram Is Adding View Counts to Videos

The move comes as the Facebook-owned social network is looking for new ways to compete with Google for ad dollars.
Social Media

4 Reasons to Love Twitter

This late arrival to the real-time social-media platform is making up for lost time, even using Twitter for business.
The Grind

5 Tips for Continuous Strategic Planning

Over time, your business plan will change. Here are a few tips to smartly and efficiently update your strategic plan and build team buy-in.
Facebook Advertising

How My Company Got 1,025 Likes, 485 Shares and 50 Comments on Facebook In 7 Days

I started looking into the art of Facebook advertising four months ago, and the results after the initial push were fantastic.
Facebook

Why Facebook Says Your Video Ads Should Be Silent

The social-media giant has new features and recommendations to help businesses make videos that can be watched without sound.
Emoji

Paul McCartney's Latest Project: 'Emoji Sound Effects'

The former Beatle teamed up with Skype for some Valentine's Day fun.
Social Media

The Must-Use Guide for Creating the Perfect Social Media Calendar

A social media calendar can not only help you visualize all your planned posts for the next weeks ahead but also help you craft posts in advance.
Twitter

#RIPTwitter: 6 Lessons for Every Startup

Just a couple of years ago, everyone though Twitter would be the next Facebook. Then everything went to hell.
Marc Andreesen

Marc Andreessen Apologizes for Tweets About India

The prominent venture capitalist and Facebook board director had condemned the Indian government for banning the social-media company's free Internet service.
Twitter

Twitter Introduces New Timeline That Places 'Best' Tweets First

The announcement comes days after CEO Jack Dorsey softly debunked the possible change.
Reputation Management

5 PR Tips for Martin Shkreli AKA the 'Most-Hated Man' in America

The man who achieved youthful infamy jacking up the price of life-saving medicine seems incapable of not alienating everyone not on his payroll.
Social Media

15 Ways to Get More ROI From Social Media This Month

Get your numbers up by being 'authentic,' using the right social channels and using paid promotions.