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Social Media

Social Media Analytics

The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers

There's just so much to look at, with so many new and unusual titles. Here, we try to make sense of it all.
Media Companies

What Twitter's Potential Flipboard Acquisition Means for the Publishing Industry

Rumored acquisitions by online's biggest platforms merely amplify the same headline churn. Is there anything new on the horizon?
Twitter Advertising

Twitter Rolls Out Suite of Direct Response Ad Products

The new features are aimed at improving user engagement with direct response ads, encouraging actions such as clicking on a link or downloading an app.

YouTube Star PewDiePie Posts Brilliant Reply to Those Outraged by His $7 Million Income (VIDEO)

'It seems like the whole world cares more about how much money I make than I do myself,' says the 25-year-old YouTube sensation.

Meet PlayBuzz, the Platform Leveling the Content-Creation Playing Field

The increasingly popular platform is giving away powerful tools for producing infectious content whether for fun or to jump start native ad campaigns.

What I Wish All My Employees Knew About Twitter

Here are the nine basics everyone needs to know to get started on the micro-blogging platform.

5 Insights for Attracting Millennial Talent Inspired by the App They Can't Resist

SnapChat is wildly popular with the young demographic many companies are trying to recruit. That's your first hint for catching their interest.
Social Media Marketing

Facebook? Twitter? LinkedIn? The Secret to Finding the Right Social Media Site for Your Business.

How you can determine which social sites are best for you or your small business, and how to significantly ramp up the engagement there.

10 New Features YouTube Is Rolling Out for Creators (Hint: 3-D Is Getting More Immersive)

Other updates include new channel management capabilities on mobile and a rejiggered comments ranking.
Facebook business page

10 Ways to Maximize Your Facebook Business Page

A lively Facebook presence is a powerful marketing medium.

Why You Should Include Influential Social-Media Users in Your PR Strategy

In short, it's a social-media marketing technique that works.

The Best Time to Tweet

Lunchtime may be the most popular time to tweet, but it isn't always the right time to tweet.
Customer Engagement

3 Ways to Engage Your Site Visitors

Connecting person to person is no less important for an online business.