The 9 Things to Consider When Working With Instagrammers
Here are a few pointers on how to engage with Instagram influencers and how to make them work with you on fair terms.
Everything You Need to Know About Setting Up Your Company Page on LinkedIn
Find out what you can showcase -- and how -- on your company's LinkedIn page to attract new employees and new business.
The Startup Marketer's Guide to Sponsored Online Content
Through paid media, business owners can realize a regular stream of site visitors, expanded consumer awareness and customer leads.
Marketers Must Ask These 7 Questions About Native Content
With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey
More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?