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Here are a few pointers on how to engage with Instagram influencers and how to make them work with you on fair terms.
Find out what you can showcase -- and how -- on your company's LinkedIn page to attract new employees and new business.
After examining the trajectory and possibility of native solutions, it is clear that native will help marketers win big in the new year.
Through paid media, business owners can realize a regular stream of site visitors, expanded consumer awareness and customer leads.
With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
The traditional online ad is being overshadowed by these four types of marketing.
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© 2017 Entrepreneur Media, Inc.