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The 9 Things to Consider When Working With Instagrammers

Here are a few pointers on how to engage with Instagram influencers and how to make them work with you on fair terms.

Small Business PR

Everything You Need to Know About Setting Up Your Company Page on LinkedIn

Find out what you can showcase -- and how -- on your company's LinkedIn page to attract new employees and new business.

Ted Prodromou

For Native Advertising, The Best Is Yet to Come

After examining the trajectory and possibility of native solutions, it is clear that native will help marketers win big in the new year.

Jon Salm

Marketers Must Ask These 7 Questions About Native Content

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?

Jason Falls

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.

Joacim Jeppesen