To take bigger risks. Learning from successes and failures goes a long way toward understanding how to position yourself in our ever-changing industry. Sending more tweets, experimenting with Pheed or Quora, starting a new Medium blog and other digital activities that you aren't currently doing are all ways you can try to extend your reach, take risks and build connections with others around you for the new year.
To post to my company blog at least once a day. In test after test, I'm consistently finding that frequently posting awesome blog content appears to be more important for organic search rankings and traffic than ever before.
To hit the relevancy bull's eye. Certainly, this has big implications for online retailers like CafePress, but it drives at a theme I've been pushing for years: relevancy. If you deliver a relevant message (or product) to a relevant audience (or prospect) at a relevant time and in a relevant location, you hit the bull's eye and have a far greater chance of making a sale or conversion. The technology is here with social graph data, semantic analysis of social posts, browsing and buying data. Websites everywhere need to figure out how to serve up unique experiences for each individual visitor.
More podcasting! The Marketing Mentor podcast is a bi-weekly interview with a client or expert on business for creative entrepreneurs. But sometimes I get too busy and it gets put on the back burner. I always hear from listeners that they miss the podcasts so I must commit to being more committed about them for 2014.
To know where I add value for clients. If there are things we are doing that are generating revenue without value, I'm going to stop doing them. Any business that makes money without delivering value is doomed to fail. The digital landscape is changing so fast and there are so many things you could be doing. You can't do them all, so you need to do the right ones and do them well.
By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.