📺 Stream EntrepreneurTV for Free 📺

Etsy Dips a Toe Into Crowdfunding for Makers The Brooklyn-based online craft marketplace is testing out a pilot program that allows makers to raise money for production costs.

By Catherine Clifford

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

As Etsy approaches its 10-year anniversary this week, the crafty online marketplace is attempting to expand its product offering to include another hot service that is fertilizing the maker-movement: Crowdfunding.

Today, Etsy took a play from another Brooklyn-based tech maker-movement company, Kickstarter, and is creating a crowdfunding pilot program. Etsy merchants can launch and run crowdfunding campaigns on the Etsy platform to pay for production costs including new equipment, material or extra help.

Successful Etsy merchants have an existing network of client contacts who make prime candidates for crowdfunding donors. "We believe that crowdfunding on Etsy is a natural way for sellers to forge even more resonant connections with their existing communities and customer bases and to grow in ways that may not have been possible before," Joe Lallouz, product lead for Etsy's Maker Innovation team, said in a blog post announcing the new service.

Related: Crowdfunding Nearly Tripled Last Year, Becoming a $16 Billion Industry

The crowdfunding pilot program will run for two months, from June 16 through August 16, only in the U.S., with a group of sellers who have been working to build their campaigns for the launch. The Etsy commission on the crowdfunding is the same as it is for the rest of Etsy: 3.5 percent of each transaction.

Like the Kickstarter model of crowdfunding, money raised on the Etsy platform will only be distributed if the campaign reaches its full funding goal. Otherwise, the campaign owner does not get anything and donor credit cards are not charged.

Related: For This Cat Cafe, Crowdfunding With Kickstarter 'Was Never About the Money'

Pilot crowdfunding campaigns on Etsy include, among others, Wind & Willow Home's effort to raise $4,500 to pay for production costs associated with a new line of wooden marbled dishes, KattysHandcrafts goal to raise $350 to expand her product line to include clay cups, and TM1985's campaign to raise $10,000 to design and build a new line of smaller, everyday leather bags.

For Etsy to add crowdfunding to its repertoire is an organic extension of its suite of maker services, but it's also pretty important timing for the company to be polishing its image. The crafty marketplace has been struggling since its IPO earlier in April. Seperately, Amazon is rumored to be launching its own crafty marketplace, Handmade, which will go head-to-head with Etsy.

Related: Déjà Vu 2012: A Zombie-Frankenstein JOBS Act 2.0 Is in the Works
Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

Starting or Growing a Business? Here's How to Know When You Should Hire Your First Employee.

When enlisting help, follow these steps to make the best decision for your company.

Business News

Southwest Airlines CEO Says the Company May Start Assigning Seats

The airline reported its Q1 2024 earnings on Thursday.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

Your Comprehensive Guide to Becoming an SEO Expert – and Making Money While Doing It

Whether you're looking to earn more money or grow your digital presence, becoming an SEO expert could be a major windfall.

Marketing

How AI Is Transforming Keyword Research (and Why You Can't Afford to Ignore It)

Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you're a beginner or a seasoned professional, this guide is a must-read for success in the digital space.