Paula Andruss

19 Recent Stories

6 Ways to Harness the Power of Review Sites
Social Media

6 Ways to Harness the Power of Review Sites

A review site is a great way for your business to get discovered online, but it can also bring inaccurate criticism.
6 Signs Your Startup Is Ready to Expand
Grow Your Business

6 Signs Your Startup Is Ready to Expand

From having the cash to meeting established goals, look for these indicators before you leap.
4 Strategies for Handling a Sales Surge
Grow Your Business

4 Strategies for Handling a Sales Surge

When demand suddenly spikes, it's do or die time.
4 Tips for Finding a Great Mentor
Training

4 Tips for Finding a Great Mentor

If you want to be successful start by learning from those who already are.
The 5 Traits You Need to Dominate Any Industry
Lifestyle

The 5 Traits You Need to Dominate Any Industry

Great people, no matter their field, have similar habits. Learn them and then use them in your own quest to greatness.
7 Reasons Why Bigger Isn't Always Better for Your Startup
Startup Basics

7 Reasons Why Bigger Isn't Always Better for Your Startup

Keeping a tight rein on expansion may actually be good for your company.
8 Tasks You Should Delegate Today
Management & Operations

8 Tasks You Should Delegate Today

While multitasking may be necessary in the early days of a startup, it's important to recognize when it's time to hand off nonessential tasks.
6 Signs It's Time to Turn Your Startup in a New Direction
Startup Basics

6 Signs It's Time to Turn Your Startup in a New Direction

Few startup ideas are perfect; that's why it's important to recognize when you need a course correction in your idea, pitch, product or execution.
8 Successful Companies Didn't Start That Way (Infographic)
Startup Basics

8 Successful Companies Didn't Start That Way (Infographic)

Early iterations of now famous tech startups are almost unrecognizable.
5 Tips for Creating a Prototype
Startup Basics

5 Tips for Creating a Prototype

A prototype is often the only way to know if your idea will fly, and if your startup is ready to launch.
Essential Elements of Working With a Business Partner
Startup Basics

Essential Elements of Working With a Business Partner

To keep your business running smoothly, it's crucial to have a clear division of duties. Here's how to set up a business with shared responsibilities-- for greater satisfaction and greater rewards.
The Secrets of 7 Successful Brands
Branding

The Secrets of 7 Successful Brands

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites
What to Look for in an Accelerator Program
Starting a Business

What to Look for in an Accelerator Program

Accelerator programs are exploding in number, promising cash, mentorship, exposure and prestige. Here's what to look for, how to get in and how to reap the rewards.
The Power of Social Customer Service
Social Media

The Power of Social Customer Service

Taking to social media to address customer service issues is a great opportunity for brands.
Starting a Business

Fitness Instructor Creates a Sweat-Proof Headband

A workout frustration led fitness instructor Donna Browning to create Sweaty Bands.
Fitness Instructor Creates a Sweat-Proof Headband
Business Ideas

Fitness Instructor Creates a Sweat-Proof Headband

A workout frustration led fitness instructor Donna Browning to create Sweaty Bands.
How to Attract -- And Retain -- Staff When You Can't Pay Big Bucks
Compensation and Benefits

How to Attract -- And Retain -- Staff When You Can't Pay Big Bucks

Here are the basics every entrepreneur needs to know about creating an employee benefits package.
Secrets of the 10 Most-Trusted Brands
Branding

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.
Brand Storytelling Becomes a Booming Business
Branding

Brand Storytelling Becomes a Booming Business

As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.