8 Tasks You Should Delegate Today While multitasking may be necessary in the early days of a startup, it's important to recognize when it's time to hand off nonessential tasks.
By Paula Andruss •
This story appears in the January 2014 issue of Entrepreneur. Subscribe »
When Matthew Levey launched his all-natural beef-jerky company in 2010, he and his two co-founders rode their bikes to as many New York City grocery stores as they could to conduct in-store demos and sign up new accounts. After signing up 60 stores in the first month, the three realized that the strategy was neither sustainable nor scalable.
"We knew we needed to do demos to create awareness and promote our brand," says Levey, who runs Brooklyn-based Field Trip Beef Jerky with Tom Donigan and Scott Fiesinger. "But we also knew we couldn't spend five hours a day passing out samples and still grow our business."
The entrepreneurs hired a sampling team to market their products in stores, a move that has helped their business expand steadily. Today, Field Trip products are sold in more than 5,000 retail locations nationwide.
