How to Launch a Business in the Sharing Economy
Here are five factors to consider when starting a Airbnb-type platform.
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As a tech executive who often traveled on business, Aaron Easterly was constantly asking friends and family to care for Caramel, his beloved Pomeranian. "I would never take her to a kennel, so I'd go frantically down the list of family, friends and neighbors every time a business trip came up," he says. "This was just one of those areas that felt frustratingly broken."
Intrigued by the growing popularity of peer-to-peer platforms like Airbnb and Uber, Easterly sensed that there was an untapped market for other dog owners who didn't wish to utilize commercial kennels or daycare services.
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