Cincinnati-based Paula Andruss has written for USA Today, Woman's Day and regularly writes for Entrepreneur. Learn more at Paulaandruss.com.
Related Content
Thought Leaders
When Your Employees Go Viral — Here’s How Leaders Should Really Respond
A viral moment can make or break a brand — but only if leadership lets it.
Building a Business
I Hid Behind My Brand for a Decade. Here’s How I Unlocked Real Growth When I Became the Face of It.
Why hiding behind your brand feels safe — and why it's quietly capping your growth in a trust-driven economy.
Tech
All Founders Use the Same 5-Step AI Privacy Playbook — But Most Haven’t Discovered This Crucial 6th Step
The standard AI privacy playbook protects data after it leaves your environment. Here's how to protect it before it ever does.
By Noman Shah
Business News
Amazon Is Cutting 30,000 Corporate Jobs — And a Big Wave Starts Next Week
CEO Andy Jassy says the company has "too much bureaucracy."
Building a Business
I Walked Away From Hustle Culture. Niching Down Changed My Business
Hustle had convinced me I was successful when, in reality, I had built a high-stress job with thin margins and no leverage. I wasn't running a business. I was trapped inside one.
Building a Business
Reinventing a Successful Product Could Actually Destroy It — Try This Measured Approach Instead
Leaders face pressure to innovate constantly, but surprising your users with updates and overhauls they didn't ask for is a recipe for disaster. Here's my advice on how to reinvent your product the right way.
By Aytekin Tank