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City Publications

2014 Franchise 500
#280
At a Glance

Products & Services: Publication for affluent homeowners

Number of Locations: 95

Total Investment: $80K - $267.9K

Founded: 2002

Began Franchising: 2004

About City Publications

City Publications offers direct mail advertising services targeted to affluent homeowners. Other advertising services include personalized e-mail marketing, personalized text messages and website lead generation through promotions and giveaways. The Atlanta, Georgia-based company was founded in 2002 and began franchising in 2004.

Franchise Units

Year U.S. Canadian International Company Owned
2014 93 2 0 0
2013 93 2 0 0
2012 93 2 0 0
2011 84 1 0 0
2010 80 1 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Australia/New Zealand, Canada, Central America, Eastern Europe, Mexico, South America, Western Europe.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $80,000 - $267,850
Franchise Fee: $60,000 - $250,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 5 years/25 years, renewable
Veteran Incentives: 10% off franchise fee
Financial Requirements
Net Worth: $100,000
Liquid Cash Available: $70,000
Operations
Franchise can be run from home. 5% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 1 - 2. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 3 days. At franchisee's location: 3 days.
Ongoing Support: Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Ad slicks, National media,

Franchise Ranking History

Franchise 500®: #280 (2014), #243 (2013), #262 (2012), #242 (2011), #265 (2010),
Low-Cost: #37 (2013),
Top Home-Based: #80 (2014), #64 (2013), #77 (2012), #73 (2011), #74 (2010),
America's Top Global: #181 (2013), #198 (2012), #188 (2011), #196 (2010),

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