Guerrilla Marketing

How to Design a Marketing Strategy

How to Design a Marketing Strategy

The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.

Guerrilla Marketing Articles and Videos

Building a (Nearly) Million-Dollar Brand on a Startup Budget
Guerrilla Marketing

Building a (Nearly) Million-Dollar Brand on a Startup Budget

How Perky Jerky has taken its caffeine-infused recipe to the masses.
'Water Gun Marketing' at SXSW
Guerrilla Marketing

'Water Gun Marketing' at SXSW

Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.
At South By Southwest, Here's Your To-Do List
Branding

At South By Southwest, Here's Your To-Do List

For the lucky entrepreneurs in bright sunny Austin this week, here are a few musts to fill out your itinerary.
Online Marketing

How to Start a Brand Romance

Comedian and marketer Kevin Nalty analyzes the success of the Cebu Pacific Airlines video gone viral.
Three Tools for Hyper-local Social Media Marketing
Targeting Niche Markets

Three Tools for Hyper-local Social Media Marketing

You can't outspend Fortune 500 companies, but you can change the game.
Five Market-Research Tools for Twitter
Market Research

Five Market-Research Tools for Twitter

These sites will help you cut through the noise and reach the customers you want.
7 Golden Rules for Nonprofit Fundraising Success
Financing

7 Golden Rules for Nonprofit Fundraising Success

Guerrilla marketing tactics that can take the guesswork out of raising money
Unleash Your Inner Guerrilla Marketer
Guerrilla Marketing

Unleash Your Inner Guerrilla Marketer

Social media is the ultimate energy vs. money marketing tool--put it to work for your business.
He's Got the World on a String
Success Stories

He's Got the World on a String

A former Wall Street analyst spins his yo-yo passion into a million-dollar-plus business.
Guerrilla Marketing

How to Pull Off a Guerrilla Marketing Campaign

It requires creativity, flexibility and a willingness to take a little risk
Online Marketing

Take Your Message to the Monitors

Video marketing can engage your online customers on a whole new level.
Marketing Ideas

Market With Meaning

Don't offer your customers products--offer them solutions, connections and satisfaction.
Guerrilla Marketing

Go Guerrilla! Speaking, Coupons and Contests

Use these creative methods to grow your business--your bottom line will thank you.
Market Research

What Are Your Customers Thinking?

Next-gen technologies predict consumer behavior.
Public Relations

How to Survive the Oprah Effect

You scored a spot on national TV. Now what? The hard work begins after the cameras stop filming.
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