How do I attract more business to my bakery?

By Pattie Simone

Opinions expressed by Entrepreneur contributors are their own.

I own a baking business (heavenlydelicioustreats.com) that specializes in organic baked goods. I want to know what I can do to get more clients. I've started a website and I've placed my ad on many websites. My website has received more than 800 hits, but few orders. I would also like to market to restaurants or something like that.
First, take a critical look at your website and compare it to your competitors' sites. Is it a wow or a ho-hum? Next, take a look at your stats: Are folks landing on your homepage and then clicking off, or do they leave after visiting other pages?

Then consider your objectives. If you want to get more buyers quickly, your site should be set up to enable people to place orders of standard items (such as sheet cakes or cupcakes) and to make appointments for wedding cakes.

From a cursory visit, your site also needs some design, coding and SEO copywriting work for it to drive more traffic in the Florida counties in which you want to do business.  You could churn more orders if it had a shopping cart, strategic calls to action and better content and organization.

The good news is that there's a fix for what's ailing it. Consider working with professionals to get it up to snuff fast, so you can focus on generating more beautiful, organic goodies!

Wishing you Success!
Pattie Simone
Pattie Simone

Digital Adventurer, Profit Alchemist, Entrepreneur

As president of Pomona, N.Y.-based marketing-advantage and founder of WomenCentric, Pattie Simone empowers ambitious companies, individuals and entrepreneurs, helping them to develop strategic, integrated, well-branded communications that engage diverse audiences and fuel sales.

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