How effective of a marketing strategy is it to recruit guinea pig companies to try out my service?
By Pattie Simone Edited by Dan Bova
Opinions expressed by Entrepreneur contributors are their own.
Pattie Simone
Digital Adventurer, Profit Alchemist, Entrepreneur
As president of Pomona, N.Y.-based marketing-advantage and founder of WomenCentric, Pattie Simone empowers ambitious companies, individuals and entrepreneurs, helping them to develop strategic, integrated, well-branded communications that engage diverse audiences and fuel sales.
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