How effective of a marketing strategy is it to recruit guinea pig companies to try out my service?
By Pattie Simone •
Opinions expressed by Entrepreneur contributors are their own.
Pattie Simone
Digital Adventurer, Profit Alchemist, Entrepreneur
As president of Pomona, N.Y.-based marketing-advantage and founder of WomenCentric, Pattie Simone empowers ambitious companies, individuals and entrepreneurs, helping them to develop strategic, integrated, well-branded communications that engage diverse audiences and fuel sales.
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