Marketing

Twitter Just Made Connecting With Influencers a Little More Difficult

Twitter Just Made Connecting With Influencers a Little More Difficult
Image credit: crgapartments.com
Entrepreneur Staff
Director of the Entrepreneur Partner Studio
2 min read

If you thought getting influencers and celebrities to respond to your messages over Twitter was a hassle before, a new update might make that process even more difficult.

On the same day it said it filed its long-awaited IPO, the social network also released a feature it says will help verified users better manage the large number of conversations they have.

By going to the Connect tab above their feed, verified users can now navigate their "@" mentions in three categories: all, filtered and verified. For Twitter newbies, verified users are usually celebrities and industry influencers. If you're not sure if someone is verified, look for a blue check mark next to their name.

Like you'd expect, verified users will see every mention under all. In filtered, they will see mentions that Twitter's algorithm deems not to be spam. Under verified, only mentions received from other verified users will be shown.

In other words, unless you or your business has a verified Twitter account, there's potentially another barrier to having influencers see your messages to them.

Twitter says the new mention feature is available now to verified users on the web and it has plans to roll it out over mobile as well.

Related: Twitter Files for IPO
 

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

3 Mind Hacks for Overcoming Your Fear of Marketing Yourself