British Airways to Offer 'Slow TV' -- Hours of Repetitive Footage Aimed to Sedate

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Former Staff Writer
2 min read

Need to catch some shut-eye on your next long-haul flight? Ditch the Ambien. Instead, a new British Airways in-flight entertainment initiative entitled Slow TV is aiming to lull users to sleep through hours upon hours of repetitive video footage.

Programming is slated to include people knitting, walking in the park and feeding birds, reports Bloomberg.

The venture will kick off, however, with a seven-hour documentary entitled Bergensbanen, depicting a snowy train journey through Norway in real time. That film, produced by NRK -- the country’s largest, state-owned broadcasting company -- was a breakout hit, with one in every five Norwegians having viewed at least a portion of the program.

Related: You'll Never Believe What This Guy Did During an Airport Layover

“It fits perfectly with the wallpaper-style footage people find mesmerizing,” British Airways’ on-board entertainment manager, Richard D’Cruze, said of the footage. He compared it to the way that people like to watch the trajectory of their flights via mapping screens. “There’s a hypnotic, calming and entertaining quality to Slow TV that is perfect for in-flight entertainment.”

Slow TV will be available on British Airways’ 787 Dreamliners to Toronto and Newark as well as its A380 superjumbos to cities such as Los Angeles and Hong Kong, Bloomberg reports.

The Slow Television movement is said to have kicked off in Norway, where audiences seemingly can’t get enough. The enormous success of Bergensbanen was followed up by another documentary tracking a 134-hour ship journey, which was viewed, at some point, by half of the country’s population. Other hit features have included eight hours of a burning fireplace, 18 hours of salmon swimming upstream and five hours of people knitting a sweater.

Related: Surprising Tricks: How to Sleep on a Plane

More from Entrepreneur

Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur