Infographic: Understanding The Egyptian Online Shopper

Infographic: Understanding The Egyptian Online Shopper
Image credit: Shutterstock.com
Entrepreneur Staff
Former Features Editor, Entrepreneur Middle East
1 min read

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

If you are looking to gauge the market for e-commerce ventures in Egypt, this stat from PayFort and Yaoota.com’s infographic on Egypt’s online shopping scenario may give you a perspective: there are over 450 online stores operating in Egypt, of which 100+ have partnered with aggregator platforms (like Yaoota.com) to attract more consumers. The infographic also reveals that 75% of the online consumer base is under 35 years of age- not surprisingly, this comprises of an urban population, with these shopping sites attracting more women visitors compared to any other Egyptian website. Having said that, total monthly traffic to Egyptian online retailers clocks at about 12-18 million visits, which is still below other established online platforms like news portals, which average around 17-20 million hits a month.

Related: Tech Entrepreneurs Come Together In Egypt For Techne Summit 2016

Image credit: PayFort and Yaoota.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur