technology entrepreneur

How This Former IBM Director Received a Backing From The TATA group

Crayon Data's global 'Taste Graph' data identifies customer tastes and preferences for its clients to have deeply personalized customer interactions.
How This Former IBM Director Received a Backing From The TATA group
Image credit: Entrepreneur
Features Editor
2 min read
Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

SURESH V SHANKAR (55), FOUNDER, CRAYON DATA

Among the league of companies which have kept their high growth under the radar for quite some time is Singapore and Chennai-based big data company Crayon Data. Launched by former director at IBM - Shankar has been a big data and digital evangelist for over a decade. Further, he has been the point person in creating disruptions in the way businesses in banking and hospitality sectors use data for intelligent business decisions. For instance, Crayon Data’s global ‘Taste Graph’ data identifies customer tastes and preferences for its clients to have deeply personalized customer interactions. “This happens at an anonymized level that protects privacy for customers and ensures security for our clients,” says Shankar. A bank, for example, uses its product Maya to identify the most relevant merchants and offers to send to their customers instead of spamming them with one-sizefits-all messages.

In a span of five-and-a-half years, Shankar has built a staggering customer base of over 500 million globally. That’s among the reasons for Tata Group Chairman Ratan Tata and Infosys co-founder Kris Gopalakrishnan to back him. Being picked up as one of the top 10 software start-ups in the world in 2014 was another major highlight for him. The platform and proposition offered by Crayon Data is, however, scalable across industry verticals. The company’s Yoda platform helps enterprises to personalize sales messaging for small and medium enterprises’ prospects. “Our proprietary Taste Graph, our patents in the areas of understanding tastes, and putting them to use for enterprises are two big entry barriers for others,” he adds.

DRIVING ENGAGEMENT

LAUNCH June 2012

MONTHLY IMPRESSIONS 1.1m

GROWTH 230% (2018 projected over 2017)

HEADCOUNT 70

NO. OF PATENTS 4

 

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.