Gene Marks

Gene Marks

Contributor
President of The Marks Group

Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).

More From Gene Marks

Holiday Parties

Is That Holiday Party Really Worth It?

No, it's not. There's a lot of better ways to spend that money in the spirit of the holiday.
Project Grow

The 5 Words You Don't Want To Hear From Your Accountant

The last thing you want to hear is "hey, that's a great idea!" from the one person who's supposed to be giving you the great ideas.
Life Lessons

Looking at Very Old Photos Has Changed My Perspective on Business and Life in General

Shorpy.com is entirely photos of people in ordinary life long ago dealing with the same sort of stuff we deal with now.
Credit Cards

Your 'Minimum Purchase' Credit Card Policy Is Dumb

Whatever convinced you turning away sales is good business, it wasn't the math.
Life Lessons

Why Middle-Aged-Men Are Such Lousy Sales Prospects

I know that I'm going to be in for a tough time as soon as I realize the a potential customer is a middle-aged guy.
Project Grow

Thanks, But I Really Don't Want Your 'Help'

What can you do to "help" my business? Buy something. Vague promises aren't going to cut it.
Wealth

Will Getting Rich Make You a Jerk?

Believe it or not, if you weren't a jerk to begin with it could have the opposite effect.
Work-Life Balance

The 3 Words That Define a Business Owner's Success

That "away from office" message doesn't signal laziness or complacency. It demonstrates competence and success.
Project Grow

Every Business Owner Should Listen to These 3 Very Non-Business (But Very British) Podcasts

The problems of one person or one business are seldom significant in the context of a big world with a long, long history. Paradoxically, that is very comforting.
Recruiting

Here's a Very Simple Solution to the Mystery of Why You Can't Find Employees

Start offering more money and better benefits.

Is It Sexual Harassment to Stare at Another Employee for More Than 5 Seconds?

Yes, but if your parents didn't teach you it's impolite to stare at people it will sound ridiculous when well-mannered adults write a rule against it.
Taxes

Thanks to the New Tax Law There's Never Been a Better Time to Hire Your Kid

But please, don't put your six-year-old behind the wheel of a forklift, OK?
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